Know when (and when not) to use Viglinks and Skimlinks. If you applied to an affiliate program but were denied, you might be able to still be an affiliate for that advertiser through a secondary affiliate program like VigLink or Skimlinks. Basically, they themselves are affiliates and will split their affiliate commission with you if you put their affiliate link in your content for an advertiser. Obviously, the commission rate is lower for you in this case, so if you ever are accepted into the advertiser’s affiliate program directly, immediately switch from using VigLink / Skimlinks affiliate links to your own.
With the emergence of search engines in the mid-1990’s, the internet ballooned into a massive e-commerce and information machine. Website owners were creating valuable content and providing tremendous benefits to their visitors, and these website owners wanted to be compensated for their hard work. Early forms of online advertising like CPM or fixed placement started seeing competition from emerging, more accountable forms of online advertising, like affiliate marketing. So, what is affiliate marketing?
Technically no, although in my opinion, it’s the most convenient vehicle for affiliate marketing. Why? Because it’s a perfect spot to keep all your content and it’s not subject to the whims of social media algorithms. Plus, it’s available 24/7 so anyone can find it at any time.
Next, add an email list which gives you a fantastic opportunity to communicate with people on your own terms. That is, you don’t have to wait for them to come to your blog or website, you can go straight to their inboxes. Related: Email Marketing 101.
Affiliate marketing is a business that requires self-motivation and focus. For many of us, these are learned skills. Once you are aware of the the mistakes that can cause a lack of profits and productivity, you will be better able to grow your business and be profitable long-term.
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Hard to stand out. Some affiliate programs have LOTS of affiliates. If there’s a promotion going on, it can be hard to separate yourself from the other affiliates so people buy through you and not others.
Your audience’s trust. This cannot be overstated. Affiliate marketing is all about trust. When someone you trust recommends a product, you listen. Not so much when a stranger does. (In fact, if you’re like me, it often makes you skeptical.)
Ask for special discounts or coupons. Many times affiliate managers are happy to create special coupons just for your readers. Not only is a unique coupon another way to track the effectiveness of your affiliate sales, it’s also another reason to share your affiliate link with your audience. Plus, who doesn’t love a discount?
Great tips, some of them I am already following. It’s little hard to start initially and have some budget in mind for paid advertisement. What do you think how much budget should be sufficient for new bloggers?
For example, if you are promoting an online training as an affiliate, as a bonus, offer your own ebook. The key here is to make sure the bonus you offer is complementary to the product you’re promoting, makes the product easier to digest or offers help with the product itself.
If you purchase your domain and hosting from different companies, you will need to link the two together. Don’t panic, it’s a simple process. Check out our lesson: Linking your Domain with Your Hosting.
For example, The Wire Cutter is focused on writing reviews of several different kinds of products and helping their readers make the best decision about the product they want to buy. After reading a review on their site, if the user clicks through to the product/service using the affiliate link, The Wire Cutter will earn a commission from.
There are many places to share affiliate links, but before you do, always check the terms and conditions for affiliate programs. Some prohibit sharing your affiliate links in certain places (the obvious example is Amazon which does not allow affiliate links in emails).
Take advantage of affiliate program freebies when available. Many affiliate programs provide free printables, guides, webinars or other lead magnets designed to get potential customers in their sales funnel. As an affiliate, you can share these freebies with your audience using your affiliate link so if they eventually make a purchase, you’ll earn a commission, but if they don’t they still get value upfront.
Look around for the best affiliate deal. Many affiliate programs are offered in more than one place. For example, a while back, I realized one of my affiliates paid almost 30% more if I went through a different affiliate network. This doesn’t happen often, so I wouldn’t spend lots of time hunting, but keep your eyes peeled.
Will my target audience realistically spend this amount for the product? Again, your reputation is on the line here. Is the product you are thinking of promoting priced reasonably for your audience? When I was writing my ebook, I was stuck on pricing. I asked around for opinions. A number of people suggested I price my ebook at $47! Their idea was to price according to value, not size. In my mind that was crazy. My network was composed of a lot of stay-at-home bloggers, and my collective audience was comprised mostly of people without a whole lot of disposable income. There was no way anyone was going to pay $47 for my 30-page ebook.
I only recommend products as an affiliate that I’m extremely very familiar with—preferably products that I’ve used before and have helped me achieve something. If I’m not confident in the product and I don’t feel it will positively help people, I will not promote it.
I wonder how to i start this site ? I cannot publish any content till i get approved for the at least one affiliate marketing program ; however eRetailers would want to review my website before they approve me ? It seems like a chicken and egg situation.
Do they work hard on their sales strategies? Look for companies with strong sales pages, funnels, incentives (like free, accompanying webinars) and launches. Elite Blog Academy does these things well.
Understand where people are at in the buying cycle and promote accordingly. Spend the most time sharing affiliate links where people are ready to buy. For example, you can share affiliate links on Pinterest, but most people are not on Pinterest to buy but to look. As such, focusing your affiliate marketing strategy on Pinterest might not be the best use of your time. Review posts, for example, might be better at tipping people over the line into buying.
Be intentional about finding new products to promote. Keep a list of affiliate products to review, much like you would keep a running list of content ideas. Block out regular time in your calendar a way to hunt for new products to promote.
An audience. Who is your audience? “Everyone” is a bad answer. You’ve got to niche down, meaning, target a small subgroup of people. Maybe they are parents to toddlers. Maybe they are café owners. Maybe they are fly fisherman. Maybe they are nursing students.
Affiliate marketing is something I’ve been doing ever since 2009 on an architecture related website, promoting an exam software product that has since generated $200,000 in commissions over the years.
Be sure to check what kind of customer support you can expect from your affiliate program once you have signed up. Do your research online and if possible, speak to other sellers using the program to get their thoughts. Can you speak to someone via phone or Skype or do you have to wait 72 hours for email responses? Be clear on this because trust me, you will need support at one point or another.
Focus on benefits not features. Don’t simply list the features of a product (“You’ll get this and this and this…). How will this product change their life? How has the product changed your life? What will their life look like if they use this product?
Mistake #4: Promoting products that are irrelevant, low quality or unhelpful. If you lose trust by promoting bad products, you lose readers. If you lose readers, income across all income streams decreases. Only promote things that truly benefit your audience.
The beauty of affiliate marketing is that you don’t have to invest the time and effort to create a product to sell. You can begin selling something as an affiliate as soon as you have a platform to sell it on.
Hi Abdul! As you say, it’s really hard to figure out what to budget at first. It really depends on your niche and choice of keywords, and can range from five dollars per day to virtually any number you can imagine. It’s best to start researching your keywords or ad packages with the ad networks you’re interested in and see firsthand.
Pay per action. Sometimes affiliates are paid when a customer completes a specific action. For example, maybe a company will pay you for every time someone signs up to their email list. Or maybe you get paid every time someone prints a coupon via your link.
If your site is about children’s books and you promote car insurance, at best you’ll look like you don’t know what you’re doing. At worst, you’ll be branded a spammer. Once you develop a bad reputation as a spammer or an “out to make a quick buck” type of affiliate marketer, it’s incredibly difficult to go back.
Affiliate links to share. Once you have proven yourself to be a trustworthy source of information on topics important to your audience, you can begin to recommend affiliate products or services to them. This entails applying to affiliate programs and sharing your unique affiliate links for products you promote (more below).
The best part of all this is that the way that I teach you how to do affiliate marketing makes it a win for everyone. A lot of people worry about getting involved with affiliate marketing because it might make them look slimy or too salesy.
Thanks for the great tips. Sometimes, I have a big image of a product at the top of a post and a smaller image elsewhere. These products perhaps are offered at more than one merchant that I have affiliate status with, so I may link one image to one merchant and the other to another merchant.
It can feel overwhelming to do all the necessary work involved in setting up your site and building your reputation. But trust me, once you’ve made that first sale, all the hard work will be worth it!
My biggest problem is getting started , everyone I talk to says I know everything I need to know to get started but for some reason I don’t know where or how to start ?? its like I freeze and draw blanks. I don’t know if i’m scared or what it just don’t happen and I need to do this iys all I think about if I don’t get started and making money soon I will lose everything , and you would think that with that kind of motivation I would have started 6 months ago . I need serious help I will literally be in the street in 2 months!! somebody please help !!!! I don’t know if I just need to be told what to do ? i’m just stuck… Please contact me email@example.com
Affiliate networks are good for publishers because publishers can find, sign up for and manage several affiliate programs under one umbrella (the affiliate network). Also, companies typically are monitored by the network which gives affiliates peace of mind.
Audience fatigue. If multiple affiliates share the same audience, and all those affiliates are promoting the same thing at the same time, that audience can be deluged with promotions. This can be annoying for your audience. Hopefully you are not the affiliate that “breaks the camel’s back” and makes a customer check out altogether.
If you are building a site that has the potential for information that will never age and remain useful for your audience, you have the opportunity to create what is known as evergreen content. It’s important to carry out extensive keyword research before planning any evergreen content for a site like this, as your site could hugely benefit from the proper usage of keywords within such content.
Use your personal words & experience with the product. Your own content, or photos & videos of yourself using the product are always the most effective. For example, many affiliate programs provide swipe copy to their affiliates which is pre-written emails, post material or social media posts. These can be helpful as a guide, but they often scream swipe copy, aren’t written in your voice (the one your readers know!) and if a lot of affiliates are using it, are overdone.
If you’re a blogger, start by going through your analytics and finding your most popular posts. In Google Analytics (GA) you can find these pages by going to your GA Dashboard > Behavior > Site Content > All Pages. Examine the ones at the top of the list that bring in the most traffic. Are there any affiliate products or services you can naturally include in them?
Myth #4: You can make money quick with affiliate marketing. It’s true, you can get set up as an affiliate marketer in little time, but if you want to make good money as an affiliate marketer it’s going to take a while to build the relationships necessary to sustain it.
Do I have legitimate experience with this product? If you don’t, pass. Being unfamiliar with a product you promote is risky for two reasons. First, if it turns out to be a dud, the trust you’ve built with your audience is damaged. Second, if your audience has questions about it, you won’t know how to answer.
Be honest. Talk about what you like and don’t like. Be fair and build trust. It will serve you well later. For examples, check out my review posts about Elite Blog Academy and Self Publishing 101. I get emails frequently from people who tell me they decided to purchase one of those courses through my affiliate link because it was the most balanced review they found.
Affiliate marketing is a common way people make money online. For me, affiliate marketing is my largest income stream. It’s also my favorite income stream because it gives me the most freedom and flexibility. I have written repeatedly about affiliate marketing in the past. This post puts it all in one place.
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