If you are building a site that has the potential for information that will never age and remain useful for your audience, you have the opportunity to create what is known as evergreen content. It’s important to carry out extensive keyword research before planning any evergreen content for a site like this, as your site could hugely benefit from the proper usage of keywords within such content.
Understand where people are at in the buying cycle and promote accordingly. Spend the most time sharing affiliate links where people are ready to buy. For example, you can share affiliate links on Pinterest, but most people are not on Pinterest to buy but to look. As such, focusing your affiliate marketing strategy on Pinterest might not be the best use of your time. Review posts, for example, might be better at tipping people over the line into buying.
What kind of commission do they offer? One-time commissions or recurring commissions? For example, many programs pay you one time for sending a customer. On the other hand, some programs like membership sites or SaaS (software as a service) programs will pay you a commission as long as the person you referred is a paying customer. Recurring commissions are great when you can find them!
However, Google doesn’t want compensated relationships and ads to influence search results. That’s why they want those pages to be tagged nofollow. A nofollow tag tells the bots to not follow that link.
That’s my goal – to show you how to get thanked for your recommendations, which means a person is likely to take you up on further recommendations you make down the road. I’m here to help, so make sure to watch the videos above, and also be sure to download your free guide, Affiliate Marketing the Smart Way, below!
Once you’ve decided on a niche, it’s time to find out what’s out there in terms of programs and products to promote. You’ve probably already done a bit of research for this while researching your niche — now you need to dig deeper.
These are great because they are an easy stepping stone into a sales funnel without jumping immediately to a sale. A lot of people are willing to grab a freebie. If the advertiser is skilled a nurturing them in the sales funnel, they are more likely to purchase in the end.
When I first started in affiliate marketing, all I wanted was to just make money. Off I ran in every direction, trying everything, with no real idea of the mistakes I was making that could very well affect my chances at long term success.
The CJ Network is capable of tracking and processing an enormous volume of actions and transactions. In 2011 alone, Commission Junction tracked a total of over 3 billion website visits, 175 million transactions and over $6 billion in online sales.
You can put up banners on your site, to promote your affiliate offers. Most affiliate programs will usually provide their own creatives when you sign up for their offers. All you have to do is insert the banner on a highly trafficked page (your affiliate tracking is usually embedded within the code). Banner ads in the right locations can do a great job of driving sales.
Remember: Purchasing generic content is NOT an effective method to build your site. While it may be tempting to populate your site this way, in the long run it won’t help you to position yourself as an expert in your niche (and ultimately means less traffic and fewer sales).
Affiliate marketing is a business that requires self-motivation and focus. For many of us, these are learned skills. Once you are aware of the the mistakes that can cause a lack of profits and productivity, you will be better able to grow your business and be profitable long-term.
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Warren Davies has been writing since 2007, focusing on bespoke projects for online clients such as PsyT and The Institute of Coaching. This has been alongside work in research, web design and blogging. A Linux user and gamer, warren trains in martial arts as a hobby. He has a Bachelor of Science and Master of Science in psychology, and further qualifications in statistics and business studies.
If you’re a blogger, start by going through your analytics and finding your most popular posts. In Google Analytics (GA) you can find these pages by going to your GA Dashboard > Behavior > Site Content > All Pages. Examine the ones at the top of the list that bring in the most traffic. Are there any affiliate products or services you can naturally include in them?
If you want an even faster way to get your affiliate marketing set up, I recommend looking at one of our paid products, either AffiloBlueprint or AffiloJetpack. You can learn more about them here: http://www.affilorama.com/products
Ask for special discounts or coupons. Many times affiliate managers are happy to create special coupons just for your readers. Not only is a unique coupon another way to track the effectiveness of your affiliate sales, it’s also another reason to share your affiliate link with your audience. Plus, who doesn’t love a discount?
SID (shopper ID) enables publisher to track where their referred actions originated so they can target and/or reward their unique shoppers. When the visitor makes a purchase or completes a lead form, that transaction is tracked and recorded by Commission Junction.
A way to communicate with people (like a blog, not social media). Sometimes this is called a platform. It might be a blog, a website, an email list or some other online presence where people listen to what you have to say.
Do they work hard on their sales strategies? Look for companies with strong sales pages, funnels, incentives (like free, accompanying webinars) and launches. Elite Blog Academy does these things well.
Promote products you already use. What things do you use and love? Keep a list. Find the affiliate program for them. Of course, never write about a product or service you love without becoming an affiliate for it first!
Sometimes you find out an advertiser uses an affiliate network when you are browsing the list of advertisers in your affiliate network. For example, I might be logged into ShareASale and do a search for “Merchants” (their term for advertisers) in the Home & Garden category. When I do, I see that Wayfair runs its affiliate program via ShareASale._
For example, the content on Super Weddings is useful whether you’re organizing a wedding today or next year. All the content on the site is created accordingly. To make things easier for the audience, it is separated into categories to make it very convenient for the reader to find what they’re looking for. This, of course, is also very good for SEO.
Keep track of affiliate links. Use a simple spreadsheet. I use Airtable. Some people use the PrettyLink plugin to keep track of their affiliate links. (I don’t use the PrettyLink plugin because I use as few plugins as possible and some affiliate programs prohibit it since it cloaks your affiliate links.)
It varies from program to program. When it’s time for you to get paid, common methods of payment are direct deposit, PayPal, a physical check in the mail, company credit and redeemable rewards, such as Swagbucks.
Pay per action. Sometimes affiliates are paid when a customer completes a specific action. For example, maybe a company will pay you for every time someone signs up to their email list. Or maybe you get paid every time someone prints a coupon via your link.
Some good tips. I fully agree that it’s all about trust and it is always good to recommend an affiliate product that you have actually used. Why risk your reputation on a product you don’t know if it’s any good or not? If people buy one dodgy product from your site, they will probably never make that mistake again. That it why my blog strongly advocates ethical affiliate marketing. It’s the best long term stragey for affiliate marketing success.
Once your hosting is set up, you need to install a content management system (CMS) for your site. We recommend WordPress because it is easy to use and a beginner (like you!) can quite quickly figure out how it works. Most good hosting providers will have a one-click install option for WordPress, which means it will only take you a couple of minutes and you will have WordPress installed on your site.
Sometimes you find out an advertiser uses an affiliate network when you apply to an affiliate program directly. For example, if you want to become an affiliate for Genesis WordPress themes, you might go to the StudioPress website (StudioPress makes Genesis) and click the “Affiliates” link in the footer like so:
Great tips, some of them I am already following. It’s little hard to start initially and have some budget in mind for paid advertisement. What do you think how much budget should be sufficient for new bloggers?
Whats getting me is the first time around. This is all knew, so the learning terminology and apply the meaning of those words. The different tools, adword traffic travis, and CONTENT, OMG. Thank God for check spelling even though I still have Webster next to me.
Mark, WordPress isn’t just for blogging. You can build a static site using WordPress and have your blog integrated so users just need to click on a tab to see your latest posts. That works better than setting up a redirect or sending them to another site or having to cobble something together yourself. There are tons of additional plug-ins for WordPress to enhance its features and capabilities.
Hard to stand out. Some affiliate programs have LOTS of affiliates. If there’s a promotion going on, it can be hard to separate yourself from the other affiliates so people buy through you and not others.
My biggest problem is getting started , everyone I talk to says I know everything I need to know to get started but for some reason I don’t know where or how to start ?? its like I freeze and draw blanks. I don’t know if i’m scared or what it just don’t happen and I need to do this iys all I think about if I don’t get started and making money soon I will lose everything , and you would think that with that kind of motivation I would have started 6 months ago . I need serious help I will literally be in the street in 2 months!! somebody please help !!!! I don’t know if I just need to be told what to do ? i’m just stuck… Please contact me firstname.lastname@example.org
Brilliant write up there, at least beginning bloggers can get to know more about affiliate marketing and how profitable it is. On my blog I talked about way bloggers make money and affiliate marketing was one of them. Thanks for this post once again. Jude
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