Commission rates vary widely depending on the affiliate program. Amazon Associates, for example, pays a tiny percentage of sales (just a few percent). Some affiliate programs (digital products especially) often pay close to 50%.
An automated marketing program where a Web advertiser or merchant recruits webmasters to place the merchant’s banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from sales when the customer has clicked the affiliate link to get to the merchant’s Web site Web site to perform the desired action, usually make a purchase or fill out a contact form. The most common types of affiliate programs include pay-per-click, pay-per-lead, and pay-per-sale.
If you are building a site that has the potential for information that will never age and remain useful for your audience, you have the opportunity to create what is known as evergreen content. It’s important to carry out extensive keyword research before planning any evergreen content for a site like this, as your site could hugely benefit from the proper usage of keywords within such content.
Mistake #3: Giving your friend’s product a glowing review without actually being familiar with your friend’s product. This happens a lot in the affiliate marketing (and book marketing) world unfortunately. It’s a “scratch my back and I’ll scratch yours” type of situation. By all means, give your friend a glowing review, but if you haven’t actually read their book or taken their course or tried their product, don’t talk about it as though you have. Readers deserve honest recommendations! (Here’s an example of me helping to announce the launch of my friend’s book while being clear I hadn’t read it.)
In my experience, most affiliate programs don’t work because the returns on them are so low that it’s not commercially viable. You need money, time and more importantly, the right knowledge to generate quality traffic that will buy your offers.
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It comes with tons of research and website building done for you and extensive support, including the option to get detailed critiques from us to make sure every page of your site is optimized to sell.
If you’re a blogger, start by going through your analytics and finding your most popular posts. In Google Analytics (GA) you can find these pages by going to your GA Dashboard > Behavior > Site Content > All Pages. Examine the ones at the top of the list that bring in the most traffic. Are there any affiliate products or services you can naturally include in them?
Ask around. In my experience, if you establish a good relationship with other content creators (and especially if you are giving more than you are taking in that relationship), over time, most are more than willing to share tips and hints about what has and has not worked for them. A mastermind group is also a great place to get ideas.
Pay per action. Sometimes affiliates are paid when a customer completes a specific action. For example, maybe a company will pay you for every time someone signs up to their email list. Or maybe you get paid every time someone prints a coupon via your link.
Will my target audience realistically buy this product? Put yourself in your audience’s shoes. What are they most likely to buy? If your blog is mainly about frugal living, your readers probably aren’t going to buy luxury products, so promoting high-end clothing might not work so well.
Great, practical tips. I especially like #8. I went through much the same thing when pricing my ebook. It goes to show you that who you’re marketing to, their life style and values all have an impact.
Do I have legitimate experience with this product? If you don’t, pass. Being unfamiliar with a product you promote is risky for two reasons. First, if it turns out to be a dud, the trust you’ve built with your audience is damaged. Second, if your audience has questions about it, you won’t know how to answer.
Be honest. Talk about what you like and don’t like. Be fair and build trust. It will serve you well later. For examples, check out my review posts about Elite Blog Academy and Self Publishing 101. I get emails frequently from people who tell me they decided to purchase one of those courses through my affiliate link because it was the most balanced review they found.
Mark, WordPress isn’t just for blogging. You can build a static site using WordPress and have your blog integrated so users just need to click on a tab to see your latest posts. That works better than setting up a redirect or sending them to another site or having to cobble something together yourself. There are tons of additional plug-ins for WordPress to enhance its features and capabilities.
I would give this a hand of applause on this informative article. My only concern is I think I’d rather take number 4 and 5 next to #2 and #3 next to 5. After building a site you are to post something on it right? So by then you have to start posting valuable post already, if not how will be merchants grants you as an affiliate if they don’t see any post? Then you got that valuable information posted, it will gives you a long term good impression and when the merchant see this, good affiliate and better once would ask you to be their affiliate. It is just my thought though, what can you say about it Justin?
Some of the digital products I promote cost the makers a lot of time & money to produce the content, house it, keep it updated, provide ongoing customer service, manage active Facebook Groups, deal with unhappy customers, etc. Meanwhile, I don’t have to deal with any of that, and yet I still get nearly 50% of all the sales that come through me.
When recommending an affiliate product, everything hinges on your affiliate link. If you don’t use your affiliate link, or you use the wrong one, you won’t be properly credited for any resulting sales and therefore won’t get paid.
When promoting affiliate offers, just make sure you are fully aware of all the terms and conditions attached to your affiliate program. Some programs can be strict about how they allow you to promote their products. For example, some may limit you to banner ads and links only, while others will allow you to use paid advertising, but won’t allow email marketing.
You don’t get buyer’s info to use later. A buyer’s information is extremely valuable, but in this case, the advertiser gets to keep it and you never see it. The advertiser can then pitch products or services to that buyer for months or years down the road, potentially making a lot more money in the long run.
We’re here to help show you how to learn affiliate marketing. I recommend working your way through our free lessons first: https://www.affilorama.com/lessons These will teach you the basics of site building, creating content, and perfecting your sales and marketing strategies.
I personally prefer to do it that way–you can create a more convincing review that’s more likely to make sales. It’s not always possible or practical, though; for example, would you break up with your significant other just to test a product for getting your ex back? 😉 In cases like that, or if the product is expensive, it’s usually best just to use the vendor’s affiliate resources instead.
Always fill out the comment box to “sell” your platform. If you are given the opportunity to explain why you are interested in a program, do it! Use the space to highlight why you would be an asset to the program. Talk about how your audience is their audience. Talk about the size of your mailing list (if it’s significant). Talk about your success with similar programs. Talk about where and how you will promote (hopefully you’ve done a bit of research so you know what they’re hoping for). Don’t sound desperate and certainly don’t lie about anything, but be upfront and honest about how this will be a win for them.
What are the terms of the program? Is there anything I need to be aware of that would make a program not worth it for me. For example, Amazon Associates does not allow you to put your affiliate links in emails. If your main method of communication with your audience is via email, Amazon might not be a good fit for you. Wayfair, for example, does not allow their affiliates to post affiliate links on Pinterest or any other social media site. If that’s a strategy you rely on, Wayfair might not be a good fit for you.
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