You don’t get buyer’s info to use later. A buyer’s information is extremely valuable, but in this case, the advertiser gets to keep it and you never see it. The advertiser can then pitch products or services to that buyer for months or years down the road, potentially making a lot more money in the long run.
Very well written! Thanks for sharing these tips. Something as simple as adding your affiliate link to images is one I’ve overlooked sometimes lol. What has worked the best for me is adding bonuses to the affiliate offer.
Commission rates vary widely depending on the affiliate program. Amazon Associates, for example, pays a tiny percentage of sales (just a few percent). Some affiliate programs (digital products especially) often pay close to 50%.
Building an audience for your site will, in some ways, follow naturally once you start producing excellent content. An interested audience will not only bring you consistent traffic, but also result in consistent sales for you.
Creating blog content is a very useful and effective way of consistently building content on a site. When creating blog posts, it’s a good idea to do some keyword research to figure out what it is that your audience is interested in and searching for online. Also, be sure to research competitors, forums and social media to narrow down on topics for your blog.
Ask for special discounts or coupons. Many times affiliate managers are happy to create special coupons just for your readers. Not only is a unique coupon another way to track the effectiveness of your affiliate sales, it’s also another reason to share your affiliate link with your audience. Plus, who doesn’t love a discount?
Your audience’s trust. This cannot be overstated. Affiliate marketing is all about trust. When someone you trust recommends a product, you listen. Not so much when a stranger does. (In fact, if you’re like me, it often makes you skeptical.)
Know when (and when not) to use Viglinks and Skimlinks. If you applied to an affiliate program but were denied, you might be able to still be an affiliate for that advertiser through a secondary affiliate program like VigLink or Skimlinks. Basically, they themselves are affiliates and will split their affiliate commission with you if you put their affiliate link in your content for an advertiser. Obviously, the commission rate is lower for you in this case, so if you ever are accepted into the advertiser’s affiliate program directly, immediately switch from using VigLink / Skimlinks affiliate links to your own.
Is it necessary to have a blog website? What if I wanted to create a straight up e-commerce site selling products from major retail outlets. A website that rewards with discounts or other special promos just for buying through our affiliate site.
So, I have an iPhone 8. I do not have my own computer, however I do have access to libraries of course so I could use a library computer if that’s is the best option. Can affiliate marketing be accomplished on a phone? Until a personal computer is acquired?
Be intentional about finding new products to promote. Keep a list of affiliate products to review, much like you would keep a running list of content ideas. Block out regular time in your calendar a way to hunt for new products to promote.
Choosing an affiliate program will take some work, but don’t be afraid to invest a significant amount of time into it because this is, of course, where your income will come from. Choosing the right program will make it well worth your while!
Understand where people are at in the buying cycle and promote accordingly. Spend the most time sharing affiliate links where people are ready to buy. For example, you can share affiliate links on Pinterest, but most people are not on Pinterest to buy but to look. As such, focusing your affiliate marketing strategy on Pinterest might not be the best use of your time. Review posts, for example, might be better at tipping people over the line into buying.
For example, when I have promoted the Genius Blogger’s Toolkit in the past, my bonus, Shorten the Toolkit, is my list of the best resources in the Toolkit (after going through every resource personally).
Hi Abdul! As you say, it’s really hard to figure out what to budget at first. It really depends on your niche and choice of keywords, and can range from five dollars per day to virtually any number you can imagine. It’s best to start researching your keywords or ad packages with the ad networks you’re interested in and see firsthand.
An audience. Who is your audience? “Everyone” is a bad answer. You’ve got to niche down, meaning, target a small subgroup of people. Maybe they are parents to toddlers. Maybe they are café owners. Maybe they are fly fisherman. Maybe they are nursing students.
These are great because they are an easy stepping stone into a sales funnel without jumping immediately to a sale. A lot of people are willing to grab a freebie. If the advertiser is skilled a nurturing them in the sales funnel, they are more likely to purchase in the end.
Many affiliate marketers use paid advertising to generate additional traffic to their site and drive more sales. Paid advertising on social media is often a good place to start, as these networks tend to be more affordable.You may also want to consider taking out inexpensive banner ads on small niche sites. Depending on your niche, Google AdWords could also be a good option to drive some paid traffic to your site.
The topic you choose must have enough depth that you can create a lot of content for it. This is important for building an authoritative site, for search engine optimization, and most importantly, for the end user. If you don’t have enough content about a topic, you’re not going to be taken very seriously as an authority on the topic and it’s unlikely you can convince someone to make a purchase from you.
Start out with finding your niche. Here are some suggestions: http://www.affilorama.com/blog/3-untapped-niches | http://www.affilorama.com/blog/grow-taller-affiliate-programs | http://www.affilorama.com/blog/stop-smoking-affiliate-programs |
Thanks for the tips! I think it is very easy to side track these days with so much marketing noise about Affiliate Marketing especially if there’s too much focus on selling the product instead of promoting a second opinion or solid content.
Always disclose. You must let your readers know when you are using affiliate links. Read my post, Are You Disclosing Properly? for more. An image disclosure or general disclosure at the bottom of your site is not sufficient.
There are many places to share affiliate links, but before you do, always check the terms and conditions for affiliate programs. Some prohibit sharing your affiliate links in certain places (the obvious example is Amazon which does not allow affiliate links in emails).
Affiliates are paid either by the vendors or the affiliate networks. I suggest you watch our introductory lessons on affiliate marketing at http://www.affilorama.com/lessons for more information on how affiliate marketing works.
Also, make sure you have a disclaimer on your website that advises your audience that you may have links that promote affiliate offers. This is necessary for several affiliate programs and also a basic courtesy to your website visitors. In the U.S., the FTC mandates disclosure for affiliate marketers (and anyone issuing endorsements), as well.
The more affiliate programs you join, the longer the list of things to track. Affiliates handle this differently. Some keep very close tabs on everything they earn in every affiliate program. Others simply trust the payouts to arrive as they should.
People want to hear from other people when making a decision to buy a product or not — that’s why the reviews on Amazon products are so powerful. Those reviews are genuine feedback from people who (usually) have absolutely nothing to gain if someone buys that product or not.
To sum it all up, making your first affiliate commission requires a bit of work but if you break it all down and follow it step by step, it won’t seem so overwhelming at all. Here’s a quick recap of what you need to do:
There are several profitable niches that are also very popular among affiliate markets (e.g., weight loss). Before jumping on board with a hugely popular niche, make sure there’s enough room for you. That is — will you be able to make money and compete with already established marketers? If not, keep looking.
When recommending an affiliate product, everything hinges on your affiliate link. If you don’t use your affiliate link, or you use the wrong one, you won’t be properly credited for any resulting sales and therefore won’t get paid.
It really depends on your niche and your readers. I’ve learned the most by watching others in my niche and seeing what they seem to promote frequently. For me personally (and from what I’ve heard others say), creating your own product is so much better than most affiliate marketing.
Hard to stand out. Some affiliate programs have LOTS of affiliates. If there’s a promotion going on, it can be hard to separate yourself from the other affiliates so people buy through you and not others.
Nothing breaks a reader’s trust more than being led to a promotion that will blow up their inbox. Put yourself in the shoes of a potential customer and see what will happen if they follow your advice.
Affiliate marketing is the process of earning a commission by promoting another person’s (or company’s) product. Products exist in your target market right now (that people are probably already buying) and if you can become the resource that recommends those products, you can generate a commission as a result.
Ask around. In my experience, if you establish a good relationship with other content creators (and especially if you are giving more than you are taking in that relationship), over time, most are more than willing to share tips and hints about what has and has not worked for them. A mastermind group is also a great place to get ideas.
Are you a food blogger? What’s your favorite cookware? Create content about it. Craft blogger? What’s your favorite crafting tool? Create content about it. Photography blogger? What camera and lenses do you use? Create content about them.
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