Will my target audience realistically buy this now, or at a different time? Be sensitive to sales cycles and seasons. Maybe you should avoid holidays (when people are away from their computers, like July 4 in the U.S.) or maybe you should target holidays (like the day after Thanksgiving), but know the difference. Again, know your audience. Plan your content accordingly.
Keep your company’s business goal should also be top of mind. If your goal is attracting new customers, then maybe affiliates driving that type of traffic might be offered a better rate. And you may want to look at having different commission rates for different types of affiliate s- such as coupon affiliates, PPC affiliates, and super affiliates. Each of these groups has different strengths and will need to be addressed separately. You can also offer split commissions, whereby the commission is divided among multiple affiliates that participated in the process.
If your site is about children’s books and you promote car insurance, at best you’ll look like you don’t know what you’re doing. At worst, you’ll be branded a spammer. Once you develop a bad reputation as a spammer or an “out to make a quick buck” type of affiliate marketer, it’s incredibly difficult to go back.
Honest affiliate marketing has always worked best for me, so I encourage you to do the same. I feel strongly that there’s a “right” way to approach affiliate marketing, and so I created a guide, Affiliate Marketing the Smart Way. It’s free and filled with all of my best advice on the topic.
Do they work hard on their sales strategies? Look for companies with strong sales pages, funnels, incentives (like free, accompanying webinars) and launches. Elite Blog Academy does these things well.
Do they have a good reputation among other affiliates? This is one reason why being involved with other affiliate marketers is valuable. If you haven’t heard of an affiliate program before, ask around.
Next, add an email list which gives you a fantastic opportunity to communicate with people on your own terms. That is, you don’t have to wait for them to come to your blog or website, you can go straight to their inboxes. Related: Email Marketing 101.
Make sure you make all your affiliate links (text or images) have the nofollow tag. Here’s how to add the nofollow tag to your links. (There are plugins that do this, but given my general aversion to plugins, I prefer to add the tag manually. It’s easy.)
For more details on how to choose a reliable host, make sure to read our free lesson on What to Look for in a Hosting Provider. Some affordable and reliable hosting providers we recommend are GoDaddy, HostGator and BlueHost.
Some of the digital products I promote cost the makers a lot of time & money to produce the content, house it, keep it updated, provide ongoing customer service, manage active Facebook Groups, deal with unhappy customers, etc. Meanwhile, I don’t have to deal with any of that, and yet I still get nearly 50% of all the sales that come through me.
Sometimes you find out an advertiser uses an affiliate network when you are browsing the list of advertisers in your affiliate network. For example, I might be logged into ShareASale and do a search for “Merchants” (their term for advertisers) in the Home & Garden category. When I do, I see that Wayfair runs its affiliate program via ShareASale._
When you do, you’ll see they run their affiliate program via ShareASale (a popular affiliate network). So, in order to be able to recommend Genesis to your audience, you’ll sign up with ShareASale first. Then you can apply for the StudioPress affiliate program within your ShareASale dashboard.
People want to hear from other people when making a decision to buy a product or not — that’s why the reviews on Amazon products are so powerful. Those reviews are genuine feedback from people who (usually) have absolutely nothing to gain if someone buys that product or not.
Be sure to check what kind of customer support you can expect from your affiliate program once you have signed up. Do your research online and if possible, speak to other sellers using the program to get their thoughts. Can you speak to someone via phone or Skype or do you have to wait 72 hours for email responses? Be clear on this because trust me, you will need support at one point or another.
Affiliate networks are good for publishers because publishers can find, sign up for and manage several affiliate programs under one umbrella (the affiliate network). Also, companies typically are monitored by the network which gives affiliates peace of mind.
Focus on benefits not features. Don’t simply list the features of a product (“You’ll get this and this and this…). How will this product change their life? How has the product changed your life? What will their life look like if they use this product?
Mistake #5: Promoting a lot of affiliate products instead of just a few. Once you start affiliate marketing, you realize how easy it is to share affiliate links. Instead of becoming an affiliate for a lot of different products and sharing them liberally, I recommend concentrating on just a few and sharing them intentionally. It doesn’t seem as spammy, plus you can be sure the products you do promote are closely aligned with your brand and message. Deep is better than wide.
Ask for VIP (sometimes called “tiered”) commissions. Many affiliate programs have different commission levels. Usually the standard commission level is made public, but higher commissions are offered to higher performing affiliates. Sometimes you may be bumped up to “VIP affiliate” status by the advertiser, but most times you have to ask if there’s a higher tier and how you can get there.
It really depends on your niche and your readers. I’ve learned the most by watching others in my niche and seeing what they seem to promote frequently. For me personally (and from what I’ve heard others say), creating your own product is so much better than most affiliate marketing.
It comes with tons of research and website building done for you and extensive support, including the option to get detailed critiques from us to make sure every page of your site is optimized to sell.
Look around for the best affiliate deal. Many affiliate programs are offered in more than one place. For example, a while back, I realized one of my affiliates paid almost 30% more if I went through a different affiliate network. This doesn’t happen often, so I wouldn’t spend lots of time hunting, but keep your eyes peeled.
Ask around. In my experience, if you establish a good relationship with other content creators (and especially if you are giving more than you are taking in that relationship), over time, most are more than willing to share tips and hints about what has and has not worked for them. A mastermind group is also a great place to get ideas.
Always fill out the comment box to “sell” your platform. If you are given the opportunity to explain why you are interested in a program, do it! Use the space to highlight why you would be an asset to the program. Talk about how your audience is their audience. Talk about the size of your mailing list (if it’s significant). Talk about your success with similar programs. Talk about where and how you will promote (hopefully you’ve done a bit of research so you know what they’re hoping for). Don’t sound desperate and certainly don’t lie about anything, but be upfront and honest about how this will be a win for them.
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Be an affiliate marketer for offline merchants as well. We’ve all seen brick & mortar businesses offer a discount to those who provide a referral. If you have a local blog and promote the products or services of a local business, ask them how you can be included in their referral program.
If you want an even faster way to get your affiliate marketing set up, I recommend looking at one of our paid products, either AffiloBlueprint or AffiloJetpack. You can learn more about them here: http://www.affilorama.com/products
The niche you choose might draw enough interest from your audience when it comes to reading and acquiring knowledge, but are they willing to buy relevant products too? Without consumer interest in products, your niche isn’t going to make you much money.
It varies from program to program. When it’s time for you to get paid, common methods of payment are direct deposit, PayPal, a physical check in the mail, company credit and redeemable rewards, such as Swagbucks.
Great post and right on target. I found that if you blog and/or do videos that sharing little stories will help connect you to potential leads. I do how-to videos and posts and I always tell personal stories or my own experiences that relate to the subject. It works and I get personal messages from people about it. It makes you more real and down to earth in the viewer’s eyes. Once they like you and trust you they will become a lead and hopefully a sale. They may very well become a regular buyer because you will be their go to person. For best results it’s best to blog daily and do at least one video a day.
What is your opinion on affiliate sites like eduhire.me ? They provide random programs, but all of their programs are both via online AND offline stuff. How would one deal with that? Could you write a post on something like this?
Avoid resource heavy widgets and plugins. There are a lot of tools you can use to share affiliate links on your site, such as carousel widgets or dynamic images. I don’t recommend using these as they slow your site down. Stick to your basic HTML and use your own images when you can. Speaking of images…
When promoting affiliate offers, just make sure you are fully aware of all the terms and conditions attached to your affiliate program. Some programs can be strict about how they allow you to promote their products. For example, some may limit you to banner ads and links only, while others will allow you to use paid advertising, but won’t allow email marketing.
Promote products you already use. What things do you use and love? Keep a list. Find the affiliate program for them. Of course, never write about a product or service you love without becoming an affiliate for it first!
Your domain is the address for your website (e.g., www.affilorama.com) so this is the first thing you will need to do when setting up your site. Considering there are millions of websites on the internet, it’s possible that the domain name you want may already be taken by someone else. So make sure you have several options in mind. Be sure to read our advice on how to choose a good domain name.
One last note. I’ve been asked what I think of other affiliate marketing resources, both free and paid. I’m familiar with some of them, not all. I’ve read ebooks, watch videos, bought courses and more. So far, the only paid-for course that has impressed me enough to recommend is Kayla Aimee’s Affiliate Acceleration: Impactful Strategies To Increase Your Passive Income.
PID (publisher website ID) is used to identify the publisher’s website. A CJ publisher may have multiple PIDs under one single CJ account (e.g. if you maintain multiple websites, you will have multiple PIDs).
Before I share the strategies that I’ve used to generate over $100,000 in affiliate commissions per month at this point, there are two extremely important rules I use when promoting products that are not my own. You don’t have to use these rules in order to become an affiliate or be successful at it, but it’s what has helped me grow my affiliate income tremendously over the last couple of years:
Hi Abdul! As you say, it’s really hard to figure out what to budget at first. It really depends on your niche and choice of keywords, and can range from five dollars per day to virtually any number you can imagine. It’s best to start researching your keywords or ad packages with the ad networks you’re interested in and see firsthand.
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