Promote products relevant to your niche. Be a student of your niche. Listen to what others talk about. Note problems people have or holes that need filling. Find products that will help. Buy them. Use them. Recommend the best.
Great tips! Since I just started blogging in January I am still really just getting my toes wet in affiliates. However, I did notice that pictures and real life demonstrations of the product really help. For instance, I have several food posts where I talk about my favorite cook books and show what I have cooked out of them, and then included amazon links, sure enough I sold a few cook books.
Use effective calls to action & hone your copywriting skills. Learn how to do them well. Read How to Create a Great Call to Action: 6 Tips for tips. Make sure you create catchy titles to draw people in. Make it personal, not sales-y. What would you be more likely to read? “Here’s What I Use to Build My Sites” or “Bluehost Hosting“?
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When you do, you’ll see they run their affiliate program via ShareASale (a popular affiliate network). So, in order to be able to recommend Genesis to your audience, you’ll sign up with ShareASale first. Then you can apply for the StudioPress affiliate program within your ShareASale dashboard.
Know when (and when not) to use Viglinks and Skimlinks. If you applied to an affiliate program but were denied, you might be able to still be an affiliate for that advertiser through a secondary affiliate program like VigLink or Skimlinks. Basically, they themselves are affiliates and will split their affiliate commission with you if you put their affiliate link in your content for an advertiser. Obviously, the commission rate is lower for you in this case, so if you ever are accepted into the advertiser’s affiliate program directly, immediately switch from using VigLink / Skimlinks affiliate links to your own.
Limited hard selling. If you partner with the right advertisers, your job is to simply refer potential customers to them. They do the hard selling. This is great for those who don’t like to sell or want to minimize dings on your reputation for being pushy or sales-y.
Take advantage of affiliate program freebies when available. Many affiliate programs provide free printables, guides, webinars or other lead magnets designed to get potential customers in their sales funnel. As an affiliate, you can share these freebies with your audience using your affiliate link so if they eventually make a purchase, you’ll earn a commission, but if they don’t they still get value upfront.
If your site is about children’s books and you promote car insurance, at best you’ll look like you don’t know what you’re doing. At worst, you’ll be branded a spammer. Once you develop a bad reputation as a spammer or an “out to make a quick buck” type of affiliate marketer, it’s incredibly difficult to go back.
Focus on benefits not features. Don’t simply list the features of a product (“You’ll get this and this and this…). How will this product change their life? How has the product changed your life? What will their life look like if they use this product?
The cost of your product is a big factor. If you are selling computers and the average price is $1,500, many affiliates are okay accepting a lower commission rate because their potential earnings per sale is still relatively higher compared to selling $49 product for the same or even higher commission rate.
Whats getting me is the first time around. This is all knew, so the learning terminology and apply the meaning of those words. The different tools, adword traffic travis, and CONTENT, OMG. Thank God for check spelling even though I still have Webster next to me.
I personally prefer to do it that way–you can create a more convincing review that’s more likely to make sales. It’s not always possible or practical, though; for example, would you break up with your significant other just to test a product for getting your ex back? 😉 In cases like that, or if the product is expensive, it’s usually best just to use the vendor’s affiliate resources instead.
Choosing an affiliate program will take some work, but don’t be afraid to invest a significant amount of time into it because this is, of course, where your income will come from. Choosing the right program will make it well worth your while!
Always make affiliate links nofollow. Google’s goal is to provide its users with the best possible search results to their search queries. One of the main ways they figure out which webpages are the best is through links. The Google bots crawl the web, reading text. When they come to a link, it’s like an open door. They follow the link (walk through the door) and explore the site you linked to.
Mistake #5: Promoting a lot of affiliate products instead of just a few. Once you start affiliate marketing, you realize how easy it is to share affiliate links. Instead of becoming an affiliate for a lot of different products and sharing them liberally, I recommend concentrating on just a few and sharing them intentionally. It doesn’t seem as spammy, plus you can be sure the products you do promote are closely aligned with your brand and message. Deep is better than wide.
Be honest. Talk about what you like and don’t like. Be fair and build trust. It will serve you well later. For examples, check out my review posts about Elite Blog Academy and Self Publishing 101. I get emails frequently from people who tell me they decided to purchase one of those courses through my affiliate link because it was the most balanced review they found.
I do not recommend using social media for your main platform. Why not social media? It’s risky because you don’t control YouTube, Facebook, Pinterest, Twitter and other social media sites — they do. And they can change the rules at any time.
If you’re a newbie to building sites, the easiest way to set up a site is by using WordPress. The WordPress CMS is very easy to use and while coding skills can come in handy, for the most part you will not require any tech knowledge to set up your site.
Once you are cleared to promote a particular product and you understand the terms for that campaign, look through the list of available graphic and text links for that product. Copy the HTML code provided. This code has your unique ID in it. Use this link whenever you link to the product.
Do they have a lot of products I could promote? Note that you can become an affiliate for large companies once, and then promote any of their products. For example, you can become an affiliate with Amazon (“Amazon Associate”) once and promote any of their products.
An automated marketing program where a Web advertiser or merchant recruits webmasters to place the merchant’s banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from sales when the customer has clicked the affiliate link to get to the merchant’s Web site Web site to perform the desired action, usually make a purchase or fill out a contact form. The most common types of affiliate programs include pay-per-click, pay-per-lead, and pay-per-sale.
Promote products you already use. What things do you use and love? Keep a list. Find the affiliate program for them. Of course, never write about a product or service you love without becoming an affiliate for it first!
If you’re a blogger, start by going through your analytics and finding your most popular posts. In Google Analytics (GA) you can find these pages by going to your GA Dashboard > Behavior > Site Content > All Pages. Examine the ones at the top of the list that bring in the most traffic. Are there any affiliate products or services you can naturally include in them?
I only recommend products as an affiliate that I’m extremely very familiar with—preferably products that I’ve used before and have helped me achieve something. If I’m not confident in the product and I don’t feel it will positively help people, I will not promote it.
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Commission rates vary widely depending on the affiliate program. Amazon Associates, for example, pays a tiny percentage of sales (just a few percent). Some affiliate programs (digital products especially) often pay close to 50%.
When promoting affiliate offers, just make sure you are fully aware of all the terms and conditions attached to your affiliate program. Some programs can be strict about how they allow you to promote their products. For example, some may limit you to banner ads and links only, while others will allow you to use paid advertising, but won’t allow email marketing.
The AffiloTheme is a great option. Completely customizable, and built specifically for affiliate marketers, you can use this WordPress theme to bypass much of the initial learning curve other affiliate marketers will experience. You can also search for themes on a site like Theme Forest.
For example, if you routinely talk about grilling meat, recommending your favorite butcher knife is probably a natural fit. If, however, you talk about landscape design, your favorite butcher knife is probably not a natural fit.
First, don’t let this question worry you. It’s really of little consequence in the big scheme of things. In fact, it’s a minor issue in the process below. Still, I realize it can be a bit confusing, so I’ll address it here.
Contact the company directly. If you use a product or service and want to recommend it but you can’t find evidence of an affiliate program, consider approaching them and asking if they are willing to set one up (maybe with your help). Highlight your audience and the value of your recommendation. Explain that an affiliate program is simply rewarding happy customers (you!) for promoting, and they don’t have to pay until a sale is made.
Now that your site is set up and you’ve joined an affiliate program, you’re ready to begin perhaps the most time-consuming (but potentially rewarding) part of the affiliate business: Producing content.
Giving away a free informational product such as an e-book, an email series or a mini course is a popular tactic many affiliate marketers use. Usually, your readers will have to provide their email addresses to receive the product from you. You can then use this to sell to them via email marketing. Additionally, an informational product can generate interest in the actual product you’re trying to sell. If your product is popular enough and brings enough traffic to your site, you could also monetize the traffic in other ways, such as AdSense.
Great post and right on target. I found that if you blog and/or do videos that sharing little stories will help connect you to potential leads. I do how-to videos and posts and I always tell personal stories or my own experiences that relate to the subject. It works and I get personal messages from people about it. It makes you more real and down to earth in the viewer’s eyes. Once they like you and trust you they will become a lead and hopefully a sale. They may very well become a regular buyer because you will be their go to person. For best results it’s best to blog daily and do at least one video a day.
When a user visits a publisher’s website and clicks an advertiser’s creative ad, the visitor’s browser receives the CJ tracking cookie that identifies the advertiser, the publisher, the specific creative and commission amount. This data is stored within the link information in what are called “parameters” and can include even more anonymous data used for attribution.
People want to hear from other people when making a decision to buy a product or not — that’s why the reviews on Amazon products are so powerful. Those reviews are genuine feedback from people who (usually) have absolutely nothing to gain if someone buys that product or not.
Courses you’ve taken & liked. Some of mine are Affiliate Acceleration: Impactful Strategies To Increase Your Passive Income, Self Publishing 101 and Page Strategies (for building your Facebook Page).
The final component that completes the affiliate relationship triangle is the consumer. The consumer is the one who actually sees the ad and then makes an action (either by clicking a link or by submitting their information via a form) that takes them from the publisher’s website to the advertiser’s to complete the action, which we call a conversion.
This is obviously a crucial factor to consider. You might come up with an idea for a niche you know a lot about, but are there affiliate programs for the niche? No affiliate program = no sales. Time to look for a different niche.
Building an audience for your site will, in some ways, follow naturally once you start producing excellent content. An interested audience will not only bring you consistent traffic, but also result in consistent sales for you.
Affiliate marketing is a business that requires self-motivation and focus. For many of us, these are learned skills. Once you are aware of the the mistakes that can cause a lack of profits and productivity, you will be better able to grow your business and be profitable long-term.
Until 2017, Amazon offered a stepped commission structure so that affiliates who sold a lot of products were paid a higher commission than those who sold little. However, Amazon eliminated this structure and began using flat commission rates for different types of products. While this is likely to continue evolving, examples of the commission structure in 2018 are as follow:
The wording of your disclosure matters. On Facebook, for example, people avoid using the word “affiliate” because it doesn’t get things seen. However, Amazon will kick you out if you use wording that isn’t clear.
Sometimes you find out an advertiser uses an affiliate network when you apply to an affiliate program directly. For example, if you want to become an affiliate for Genesis WordPress themes, you might go to the StudioPress website (StudioPress makes Genesis) and click the “Affiliates” link in the footer like so:
Affiliate marketing is a common way people make money online. For me, affiliate marketing is my largest income stream. It’s also my favorite income stream because it gives me the most freedom and flexibility. I have written repeatedly about affiliate marketing in the past. This post puts it all in one place.
For example, when I have promoted the Genius Blogger’s Toolkit in the past, my bonus, Shorten the Toolkit, is my list of the best resources in the Toolkit (after going through every resource personally).
Affiliate links to share. Once you have proven yourself to be a trustworthy source of information on topics important to your audience, you can begin to recommend affiliate products or services to them. This entails applying to affiliate programs and sharing your unique affiliate links for products you promote (more below).
Organic search remains an important source of traffic for any website, so it’s important that you optimize your website for search engines as well. When creating your content, you must always do so keeping the reader in mind first, but don’t forget to follow a few basic SEO principles as well.
A WordPress theme provides all the styling of a site that you (and your audience) see on the front end. There are thousands of themes available, so choosing one might seem daunting at start. Our advice: go with something simple and easy to customize. You can always change it later.
Promote products at various price points. Even the little products (like Amazon ebooks) add up. If there is a truly useful product on the pricier side, it can still be worth the promotion even if only a few people buy it. If you’ve used a product of exceptional quality and it’s a good investment, or if it’s a product that’s unique, specialized or one-of-a-kind, go for it.
Restrictions & consequences. Many affiliate programs have notoriously vague terms and conditions (I’m looking at you Amazon) and yet publishers are always responsible for knowing & following them. If you don’t, you can get kicked out of a program without warning which can obviously hurt your bottom line.
Before I share the strategies that I’ve used to generate over $100,000 in affiliate commissions per month at this point, there are two extremely important rules I use when promoting products that are not my own. You don’t have to use these rules in order to become an affiliate or be successful at it, but it’s what has helped me grow my affiliate income tremendously over the last couple of years:
Will my target audience realistically buy this product? Put yourself in your audience’s shoes. What are they most likely to buy? If your blog is mainly about frugal living, your readers probably aren’t going to buy luxury products, so promoting high-end clothing might not work so well.
Honest affiliate marketing has always worked best for me, so I encourage you to do the same. I feel strongly that there’s a “right” way to approach affiliate marketing, and so I created a guide, Affiliate Marketing the Smart Way. It’s free and filled with all of my best advice on the topic.
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