Mistake #3: Giving your friend’s product a glowing review without actually being familiar with your friend’s product. This happens a lot in the affiliate marketing (and book marketing) world unfortunately. It’s a “scratch my back and I’ll scratch yours” type of situation. By all means, give your friend a glowing review, but if you haven’t actually read their book or taken their course or tried their product, don’t talk about it as though you have. Readers deserve honest recommendations! (Here’s an example of me helping to announce the launch of my friend’s book while being clear I hadn’t read it.)
First, don’t let this question worry you. It’s really of little consequence in the big scheme of things. In fact, it’s a minor issue in the process below. Still, I realize it can be a bit confusing, so I’ll address it here.
Affiliates are paid either by the vendors or the affiliate networks. I suggest you watch our introductory lessons on affiliate marketing at http://www.affilorama.com/lessons for more information on how affiliate marketing works.
Organic search remains an important source of traffic for any website, so it’s important that you optimize your website for search engines as well. When creating your content, you must always do so keeping the reader in mind first, but don’t forget to follow a few basic SEO principles as well.
Do they treat their customers well? If they have horrible customer service or if their products are not reliable, your target audience will find out the hard way. And if you are the one who recommended them, it’s a poor reflection on you. Search for company reviews.
Hi Shyne! We’re thrilled to hear you’re going to give affiliate marketing a try. If you ever need help, you can reach out to our support team at https://www.affilorama.com/support or your fellow affiliate marketers at https://www.affilorama.com/forum/
The niche you choose might draw enough interest from your audience when it comes to reading and acquiring knowledge, but are they willing to buy relevant products too? Without consumer interest in products, your niche isn’t going to make you much money.
Promote products relevant to your niche. Be a student of your niche. Listen to what others talk about. Note problems people have or holes that need filling. Find products that will help. Buy them. Use them. Recommend the best.
Welcome! Chances are, you’ve landed here because you aren’t quite sure how this whole affiliate marketing thing works. Maybe you’ve discovered CJ Affiliate by Conversant (formerly Commission Junction) while searching the web for online marketing solutions, or maybe you’ve heard of affiliate marketing but still don’t know: what is affiliate marketing? Thankfully, some good folks at CJ want to help you master the art of affiliate marketing and how to make more money online.
Will my target audience realistically buy this now, or at a different time? Be sensitive to sales cycles and seasons. Maybe you should avoid holidays (when people are away from their computers, like July 4 in the U.S.) or maybe you should target holidays (like the day after Thanksgiving), but know the difference. Again, know your audience. Plan your content accordingly.
For example, The Wire Cutter is focused on writing reviews of several different kinds of products and helping their readers make the best decision about the product they want to buy. After reading a review on their site, if the user clicks through to the product/service using the affiliate link, The Wire Cutter will earn a commission from.
An audience. Who is your audience? “Everyone” is a bad answer. You’ve got to niche down, meaning, target a small subgroup of people. Maybe they are parents to toddlers. Maybe they are café owners. Maybe they are fly fisherman. Maybe they are nursing students.
Website conversion is also a big issue. Affiliates often determine how much effort they will devote to promoting your product based on the Earnings per Click (EPC) that the merchant generates for them. This calculation is based on their commission rate and the conversion rate of your website. If you have a website that converts really well (gets people to make the purchase), you may be able to offer lower commission.
Also, make sure you have a disclaimer on your website that advises your audience that you may have links that promote affiliate offers. This is necessary for several affiliate programs and also a basic courtesy to your website visitors. In the U.S., the FTC mandates disclosure for affiliate marketers (and anyone issuing endorsements), as well.
In the world of affiliate marketing, an advertiser can be a company selling a product like electronics, airline tickets, clothing or car parts, or an advertiser could also be an insurance company selling policies. The most important thing to remember is that you are an advertiser if you are ready to pay other people to help you sell and promote your business.
SID (shopper ID) enables publisher to track where their referred actions originated so they can target and/or reward their unique shoppers. When the visitor makes a purchase or completes a lead form, that transaction is tracked and recorded by Commission Junction.
It will be challenging to do affiliate marketing from a mobile device. A computer connected to the internet is still the best. You can try using public library computers but they can be limiting as most are on secured networks that have limited access to the internet.
While your site is still new, it’s a good idea to start capitalizing on someone else’s audience. Continue focusing on building your own content, but also considering writing content for a few big, high-traffic blogs that are relevant for your niche. By writing content for a bigger site, you are able to get in front of another audience and showcase your expertise on a particular topic. This will eventually lead to more traffic to your site, as well.
Amazon Associates is an affiliate marketing program run by Amazon which allows you to sell its products on your own website in exchange for a cut of the profits. This enables you to boost your product range, test new types of products on your audience or even build a full business around this and perhaps other affiliate programs. For small businesses that currently sell products online, this could represent a great source of added revenue, if you sell additional products through Amazon, without worrying about getting the products yourself. Amazon conducts the sales and ships them directly to the client.
It really depends on your niche and your readers. I’ve learned the most by watching others in my niche and seeing what they seem to promote frequently. For me personally (and from what I’ve heard others say), creating your own product is so much better than most affiliate marketing.
Use your personal words & experience with the product. Your own content, or photos & videos of yourself using the product are always the most effective. For example, many affiliate programs provide swipe copy to their affiliates which is pre-written emails, post material or social media posts. These can be helpful as a guide, but they often scream swipe copy, aren’t written in your voice (the one your readers know!) and if a lot of affiliates are using it, are overdone.
Great post and right on target. I found that if you blog and/or do videos that sharing little stories will help connect you to potential leads. I do how-to videos and posts and I always tell personal stories or my own experiences that relate to the subject. It works and I get personal messages from people about it. It makes you more real and down to earth in the viewer’s eyes. Once they like you and trust you they will become a lead and hopefully a sale. They may very well become a regular buyer because you will be their go to person. For best results it’s best to blog daily and do at least one video a day.
Remember: Purchasing generic content is NOT an effective method to build your site. While it may be tempting to populate your site this way, in the long run it won’t help you to position yourself as an expert in your niche (and ultimately means less traffic and fewer sales).
You’ll also need to factor in how your product rates compared to competitors in the same market. If you have the leading product in the space, you can probably get away with lower commissions. But if you are third or fourth in market share and trying to gain some ground, you may need higher commissions to lure affiliates to your program.
Ultimate Bundles. Every year a huge bundle of products are released at a significantly reduced rate. These sales can be quite lucrative for affiliates. Click the link to see if any of the upcoming bundles are in your niche.
Building an engagement or following is mostly done through social media. The first step is having a Facebook page or a Twitter account of your website so you can share new posts and other relevant info to others.
We’re here to help show you how to learn affiliate marketing. I recommend working your way through our free lessons first: https://www.affilorama.com/lessons These will teach you the basics of site building, creating content, and perfecting your sales and marketing strategies.
Keep a promotional calendar. You probably have an editorial (or content) calendar to help keep track of the content you will create. Likewise, use a promotional calendar to keep track of affiliate offers you will promote. I prefer to use my promotional calendar first and then align my editorial calendar to it.
While following your passion is definitely the recommended option, sometimes the possibility of making money in a profitable niche trumps passion. So, you might not necessarily know much about your niche, but if it’s likely to make you money, you can always learn more about it, right?
Finally, once your site is ready, it’s time to create content for it. The content you create must be relevant to your niche but also interesting and engaging enough to keep your audience coming back. You should also ensure the site content is search engine-friendly. More details about content creation in Step 4.
Courses you’ve taken & liked. Some of mine are Affiliate Acceleration: Impactful Strategies To Increase Your Passive Income, Self Publishing 101 and Page Strategies (for building your Facebook Page).
Are you a food blogger? What’s your favorite cookware? Create content about it. Craft blogger? What’s your favorite crafting tool? Create content about it. Photography blogger? What camera and lenses do you use? Create content about them.
Avoid resource heavy widgets and plugins. There are a lot of tools you can use to share affiliate links on your site, such as carousel widgets or dynamic images. I don’t recommend using these as they slow your site down. Stick to your basic HTML and use your own images when you can. Speaking of images…
Mistake #1: Not being aware of the terms and conditions for each campaign. They vary and you are responsible for knowing and following them. For example, your Amazon affiliate links cannot be in emails, closed Facebook Groups or anywhere not publicly online. Ever. Also, you can’t use the Pretty Links plugin with Amazon affiliate links.
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Would I recommend this product to my mother or best friend? It’s tempting to recommend something when there’s a commission attached. But would you encourage your mom or best friend to spend their time and money on this thing? Be honest.
Restrictions & consequences. Many affiliate programs have notoriously vague terms and conditions (I’m looking at you Amazon) and yet publishers are always responsible for knowing & following them. If you don’t, you can get kicked out of a program without warning which can obviously hurt your bottom line.
What kind of commission do they offer? One-time commissions or recurring commissions? For example, many programs pay you one time for sending a customer. On the other hand, some programs like membership sites or SaaS (software as a service) programs will pay you a commission as long as the person you referred is a paying customer. Recurring commissions are great when you can find them!
CJ Affiliate by Conversant (formerly Commission Junction) is the leading global affiliate marketing network, specializing in pay-for-performance programs that drive results for businesses around the world. The CJ Network helps to reach and connect with millions of online consumers every day by facilitating productive partnerships between advertisers and publishers. Drive more sales and expand your reach – experience the Network Effect with CJ.
Do I have legitimate experience with this product? If you don’t, pass. Being unfamiliar with a product you promote is risky for two reasons. First, if it turns out to be a dud, the trust you’ve built with your audience is damaged. Second, if your audience has questions about it, you won’t know how to answer.
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