For example, The Wire Cutter is focused on writing reviews of several different kinds of products and helping their readers make the best decision about the product they want to buy. After reading a review on their site, if the user clicks through to the product/service using the affiliate link, The Wire Cutter will earn a commission from.
A publisher is an individual or company that promotes an advertiser’s product or service in exchange for earning a commission. Advertisers contractually agree to work with a publisher, then provide the publisher with creative – in the form of links, banner or text ads or even unique phone numbers – that the publisher incorporates into their website.
Know when to wait. Some affiliate programs require a certain level of traffic, subscribers, etc. If that’s the case, I say it’s better to wait to apply for that program instead of applying and hoping for the best. You risk being labelled the person who can’t follow guidelines and you might also risk not be allowed into the program when you do meet the qualifications.
Lots of choice. Affiliate programs abound. It’s rare to come across a product without an affiliate program attached. I would bet, right this minute, you are surrounded with several products you use and love. You could easily make money from them as an affiliate.
We’re here to help show you how to learn affiliate marketing. I recommend working your way through our free lessons first: https://www.affilorama.com/lessons These will teach you the basics of site building, creating content, and perfecting your sales and marketing strategies.
I’ll use MoneySavingExpert.com as an example again. The site has over 154,000 likes on its Facebook page and it connects with the audience by sharing links to content but also asking money-saving/budgeting related questions. The highly engaged readers then visit the website, where they read content and no doubt make purchases.
Great, practical tips. I especially like #8. I went through much the same thing when pricing my ebook. It goes to show you that who you’re marketing to, their life style and values all have an impact.
Hi, Nice article. I am not sure about the process though. I can understand, finding a niche. But, when it comes to affiliate programs I get a little lost. Would I be promoting someone else’s products? If so, no problem. I know I need to research high end products with gravity, are these products ones in certain stores, or companies, etc.?? If so, do I need to get permissions to be on an affiliate program with that company? Also, if it is products with a company, then how do I offer promotions on their products since they are not mine? Thank you, Nanette Vlahusich
Next, add an email list which gives you a fantastic opportunity to communicate with people on your own terms. That is, you don’t have to wait for them to come to your blog or website, you can go straight to their inboxes. Related: Email Marketing 101.
Take advantage of marketing tools whenever possible. Many affiliate programs offer useful resources to their affiliates aimed at helping affiliates make more sales. These range from monthly newsletters highlighting upcoming sales, tips or affiliate case studies, Facebook Groups just for affiliates, private webinars explaining marketing strategies in depth and more. Ultimate Bundles does this exceptionally well.
You can put up banners on your site, to promote your affiliate offers. Most affiliate programs will usually provide their own creatives when you sign up for their offers. All you have to do is insert the banner on a highly trafficked page (your affiliate tracking is usually embedded within the code). Banner ads in the right locations can do a great job of driving sales.
Be intentional about finding new products to promote. Keep a list of affiliate products to review, much like you would keep a running list of content ideas. Block out regular time in your calendar a way to hunt for new products to promote.
However, you can still make money as an affiliate even if you don’t have tons of traffic. I have a fraction of the traffic many fellow affiliate marketers have and yet my income rivals and in some cases exceeds theirs.
“Tools I Use” or “Things I Love” page – Many readers enjoy seeing a handy list of your favorites, plus it’s an easy and excellent way to highlight some affiliate links. Here’s mine. Refer to any posts you have written about that tool / resource or include a description of how it has helped you.
What kind of commission do they offer? One-time commissions or recurring commissions? For example, many programs pay you one time for sending a customer. On the other hand, some programs like membership sites or SaaS (software as a service) programs will pay you a commission as long as the person you referred is a paying customer. Recurring commissions are great when you can find them!
Do they have a lot of products I could promote? Note that you can become an affiliate for large companies once, and then promote any of their products. For example, you can become an affiliate with Amazon (“Amazon Associate”) once and promote any of their products.
PID (publisher website ID) is used to identify the publisher’s website. A CJ publisher may have multiple PIDs under one single CJ account (e.g. if you maintain multiple websites, you will have multiple PIDs).
Warren Davies has been writing since 2007, focusing on bespoke projects for online clients such as PsyT and The Institute of Coaching. This has been alongside work in research, web design and blogging. A Linux user and gamer, warren trains in martial arts as a hobby. He has a Bachelor of Science and Master of Science in psychology, and further qualifications in statistics and business studies.
The AffiloTheme is a great option. Completely customizable, and built specifically for affiliate marketers, you can use this WordPress theme to bypass much of the initial learning curve other affiliate marketers will experience. You can also search for themes on a site like Theme Forest.
In this video, I explain why Amazon Affiliate Marketing is best for beginners, and how to get into the industry. The reason why I love this program so much is because it has much lower competition overall, and you don’t have to “sell” people on things. Amazon’s powerhouse strategy does all the lifting for you. I also reveal some tips you can use to increase your conversion rates with your affiliate websites.
Your domain is the address for your website (e.g., www.affilorama.com) so this is the first thing you will need to do when setting up your site. Considering there are millions of websites on the internet, it’s possible that the domain name you want may already be taken by someone else. So make sure you have several options in mind. Be sure to read our advice on how to choose a good domain name.
A WordPress theme provides all the styling of a site that you (and your audience) see on the front end. There are thousands of themes available, so choosing one might seem daunting at start. Our advice: go with something simple and easy to customize. You can always change it later.
You don’t get buyer’s info to use later. A buyer’s information is extremely valuable, but in this case, the advertiser gets to keep it and you never see it. The advertiser can then pitch products or services to that buyer for months or years down the road, potentially making a lot more money in the long run.
Be sure to check what kind of customer support you can expect from your affiliate program once you have signed up. Do your research online and if possible, speak to other sellers using the program to get their thoughts. Can you speak to someone via phone or Skype or do you have to wait 72 hours for email responses? Be clear on this because trust me, you will need support at one point or another.
Yes, the word “marketing” is part of the phrase affiliate marketing, but for the most part, our job as an affiliate is not to sell — that is the job of the sales page our affiliate links lead the reader to.
One last note. I’ve been asked what I think of other affiliate marketing resources, both free and paid. I’m familiar with some of them, not all. I’ve read ebooks, watch videos, bought courses and more. So far, the only paid-for course that has impressed me enough to recommend is Kayla Aimee’s Affiliate Acceleration: Impactful Strategies To Increase Your Passive Income.
Once you’ve decided on a niche, it’s time to find out what’s out there in terms of programs and products to promote. You’ve probably already done a bit of research for this while researching your niche — now you need to dig deeper.
While following your passion is definitely the recommended option, sometimes the possibility of making money in a profitable niche trumps passion. So, you might not necessarily know much about your niche, but if it’s likely to make you money, you can always learn more about it, right?
If you purchase your domain and hosting from different companies, you will need to link the two together. Don’t panic, it’s a simple process. Check out our lesson: Linking your Domain with Your Hosting.
A way to communicate with people (like a blog, not social media). Sometimes this is called a platform. It might be a blog, a website, an email list or some other online presence where people listen to what you have to say.
Avoid resource heavy widgets and plugins. There are a lot of tools you can use to share affiliate links on your site, such as carousel widgets or dynamic images. I don’t recommend using these as they slow your site down. Stick to your basic HTML and use your own images when you can. Speaking of images…
Website conversion is also a big issue. Affiliates often determine how much effort they will devote to promoting your product based on the Earnings per Click (EPC) that the merchant generates for them. This calculation is based on their commission rate and the conversion rate of your website. If you have a website that converts really well (gets people to make the purchase), you may be able to offer lower commission.
Watch them. How are other content creators in your niche utilizing advertising? What types of ads do they use? What are they promoting? What do they talk about repeatedly (if you keep seeing the same affiliate product show up again and again, there’s a good chance they’re making good money from it)? If you see a product or service they talk about that jogs your memory and you can ethically promote it too, find affiliate information by the methods described above.
The niche you choose might draw enough interest from your audience when it comes to reading and acquiring knowledge, but are they willing to buy relevant products too? Without consumer interest in products, your niche isn’t going to make you much money.
i would like to see some few affiliate websites that have being set up already so i will know exactly how it looks like and so it can help me build mine, this is why i have not started and besides that fear is there, because I am not use to wordpress and the whole affiliate thing despite the fact that I have read books on it including your article. Another thing is that how do i start with writing content on my products (sales of make and female things is what i really want to go into), this i s another difficult task for me. thanks as i wait in anticipation for your reply.
When a user visits a publisher’s website and clicks an advertiser’s creative ad, the visitor’s browser receives the CJ tracking cookie that identifies the advertiser, the publisher, the specific creative and commission amount. This data is stored within the link information in what are called “parameters” and can include even more anonymous data used for attribution.
Building an audience for your site will, in some ways, follow naturally once you start producing excellent content. An interested audience will not only bring you consistent traffic, but also result in consistent sales for you.
Your audience’s trust. This cannot be overstated. Affiliate marketing is all about trust. When someone you trust recommends a product, you listen. Not so much when a stranger does. (In fact, if you’re like me, it often makes you skeptical.)
In addition, some market segments use a specific payment model. For example: the financial space generally pays affiliates a flat fee, while travel is typically based on a percentage of the total order that the affiliate sends to the merchant.
Ultimate Bundles. Every year a huge bundle of products are released at a significantly reduced rate. These sales can be quite lucrative for affiliates. Click the link to see if any of the upcoming bundles are in your niche.
Start with a blog, where your content is always available. By itself, an email list can be hard to start if there’s not a place (like your blog or website) where potential subscribers can get to know you first.
When I first started in affiliate marketing, all I wanted was to just make money. Off I ran in every direction, trying everything, with no real idea of the mistakes I was making that could very well affect my chances at long term success.
There are many places to share affiliate links, but before you do, always check the terms and conditions for affiliate programs. Some prohibit sharing your affiliate links in certain places (the obvious example is Amazon which does not allow affiliate links in emails).
Now that your site is set up and you’ve joined an affiliate program, you’re ready to begin perhaps the most time-consuming (but potentially rewarding) part of the affiliate business: Producing content.
Don’t exhaust all the information about the product with your link. Offer enough information to your readers so they know what the link is, but I don’t recommend giving too much detail on your own site for a two reasons. First, product information, like price, often changes. If you mention the price on your site and someone clicks over and finds a different price, it’s confusing. Second, many times, the product details and features are better explained by the makers of the product. It’s best to stick to your own experience on your site.
Learn SEO yourself or hire a good SEO marketer to help you maximize on-page and off-page SEO opportunities for your site. If your site starts to appear in search results for terms relevant to your niche, it will be a huge boost towards building your audience (and your sales)!
What are the terms of the program? Is there anything I need to be aware of that would make a program not worth it for me. For example, Amazon Associates does not allow you to put your affiliate links in emails. If your main method of communication with your audience is via email, Amazon might not be a good fit for you. Wayfair, for example, does not allow their affiliates to post affiliate links on Pinterest or any other social media site. If that’s a strategy you rely on, Wayfair might not be a good fit for you.
Welcome! Chances are, you’ve landed here because you aren’t quite sure how this whole affiliate marketing thing works. Maybe you’ve discovered CJ Affiliate by Conversant (formerly Commission Junction) while searching the web for online marketing solutions, or maybe you’ve heard of affiliate marketing but still don’t know: what is affiliate marketing? Thankfully, some good folks at CJ want to help you master the art of affiliate marketing and how to make more money online.
Thanks for all the information I am slowly working my way through your list of do’s and donts! ! I’ve been approached by a website that wants to develop editorial content for my blog featuring home improvement tips from their”national client” and pay me $40 a year for reviewing and publishing their content. Boy, I am just not sure how this all works? Any words for when we are approached by others to write for our blogs?
Amazon operates a volume-based advertising fee structure. The more products that are shipped as a result of your affiliate links, the more you’ll make per sale. Once you have sold enough products to move up to a different advertising rate, all subsequent sales will give you commission at that rate, until and unless you reach the next fee level. Note that some products are exempt from this commission structure.
Write honest, real reviews about products. Build up trust with your audience, and remember that they rely on your opinion. Don’t just point out all the positives of a product and gloss over the negatives. An honest opinion will be valued. Add compelling images and make mention of useful features, specifications and other details.
What is your opinion on affiliate sites like eduhire.me ? They provide random programs, but all of their programs are both via online AND offline stuff. How would one deal with that? Could you write a post on something like this?
Affiliate marketing is a common way people make money online. For me, affiliate marketing is my largest income stream. It’s also my favorite income stream because it gives me the most freedom and flexibility. I have written repeatedly about affiliate marketing in the past. This post puts it all in one place.
An automated marketing program where a Web advertiser or merchant recruits webmasters to place the merchant’s banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from sales when the customer has clicked the affiliate link to get to the merchant’s Web site Web site to perform the desired action, usually make a purchase or fill out a contact form. The most common types of affiliate programs include pay-per-click, pay-per-lead, and pay-per-sale.
Be an affiliate marketer for offline merchants as well. We’ve all seen brick & mortar businesses offer a discount to those who provide a referral. If you have a local blog and promote the products or services of a local business, ask them how you can be included in their referral program.
If you want an even faster way to get your affiliate marketing set up, I recommend looking at one of our paid products, either AffiloBlueprint or AffiloJetpack. You can learn more about them here: http://www.affilorama.com/products
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