Hard to stand out. Some affiliate programs have LOTS of affiliates. If there’s a promotion going on, it can be hard to separate yourself from the other affiliates so people buy through you and not others.
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Many affiliate programs will often run promotions with good discounts or giveaways that might be attractive to your audience. For example, if you’re an Amazon Associate and the site have a big Holiday Sale, it would be the perfect opportunity for you to promote discounts to your website visitors. This is a great way to promote your offers while also providing good value to your audience.
Creating blog content is a very useful and effective way of consistently building content on a site. When creating blog posts, it’s a good idea to do some keyword research to figure out what it is that your audience is interested in and searching for online. Also, be sure to research competitors, forums and social media to narrow down on topics for your blog.
Will my target audience realistically buy this product? Put yourself in your audience’s shoes. What are they most likely to buy? If your blog is mainly about frugal living, your readers probably aren’t going to buy luxury products, so promoting high-end clothing might not work so well.
To sum it all up, making your first affiliate commission requires a bit of work but if you break it all down and follow it step by step, it won’t seem so overwhelming at all. Here’s a quick recap of what you need to do:
You don’t necessarily have to have a huge site or lots of traffic. Consider emailing an affiliate program’s contact person (look for contact info on the site or in affiliate newsletters) if you send a lot of leads their way, rank well in the search engines for a related keyword or have a high conversion rate. Make your email compelling. Read my tips here. You just have to be a good fit and provide excellent value to the merchant. Another good resource for this is here.
A cookie is a technology that works with web browsers to store information like user preferences, login or registration information, and shopping cart contents. Have you ever opted-in to have a website “remember” your password and username for one of your online accounts? That’s a cookie. Ever notice while searching the web for “travel deals” and you suddenly start seeing travel display banners on other websites? Those ads are appearing for you because you’ve been cookied (it’s okay, you won’t get hurt).
I absolutely love your post about Affiliate Marketing for Beginners: How to Make Your First Affiliate Marketing Sale in 7 Steps. Over the years I have found that people put too much emphasis on “how to make more sales” versus teaching techniques as to how a beginner can make their first sale . Understanding how to make that first sale is key.
Avoid resource heavy widgets and plugins. There are a lot of tools you can use to share affiliate links on your site, such as carousel widgets or dynamic images. I don’t recommend using these as they slow your site down. Stick to your basic HTML and use your own images when you can. Speaking of images…
When you link to another site in a blog post, Google generally assumes you’re giving that site a thumbs up if you link to it (why would you link to something you don’t like, right?). If enough people give a site a “thumb’s up” by linking to it, that webpage might rank higher in the search engine results pages (SERPs).
Don’t be afraid to offer suggestions to affiliate program managers. Be proactive in offering advice or expertise to companies you work with if you know of ways to improve their sales page etc. After all, it’s a win for you and them.
You will vastly improve your chances of making a good income as an affiliate marketer if you use as many available communication vehicles as possible. Email is one of the most effective communication vehicles there is. Even more so than your blog or website.
Focus on benefits not features. Don’t simply list the features of a product (“You’ll get this and this and this…). How will this product change their life? How has the product changed your life? What will their life look like if they use this product?
Technically no, although in my opinion, it’s the most convenient vehicle for affiliate marketing. Why? Because it’s a perfect spot to keep all your content and it’s not subject to the whims of social media algorithms. Plus, it’s available 24/7 so anyone can find it at any time.
Before I share the strategies that I’ve used to generate over $100,000 in affiliate commissions per month at this point, there are two extremely important rules I use when promoting products that are not my own. You don’t have to use these rules in order to become an affiliate or be successful at it, but it’s what has helped me grow my affiliate income tremendously over the last couple of years:
When you do, you’ll see they run their affiliate program via ShareASale (a popular affiliate network). So, in order to be able to recommend Genesis to your audience, you’ll sign up with ShareASale first. Then you can apply for the StudioPress affiliate program within your ShareASale dashboard.
Let no one tell you that email marketing is dead. An email list is crucial for every affiliate marketer. You can start building up your email list with a lead magnet (like the information products mentioned previously) or even just by encouraging your audience to sign up for your updates. You can then push your content to this audience via email and also direct them to your affiliate offers. Don’t be sleazy about the sales, but if you build up enough trust with your email audience; when the time comes, they will not mind purchasing a product from you.
Ask around. In my experience, if you establish a good relationship with other content creators (and especially if you are giving more than you are taking in that relationship), over time, most are more than willing to share tips and hints about what has and has not worked for them. A mastermind group is also a great place to get ideas.
What are the terms of the program? Is there anything I need to be aware of that would make a program not worth it for me. For example, Amazon Associates does not allow you to put your affiliate links in emails. If your main method of communication with your audience is via email, Amazon might not be a good fit for you. Wayfair, for example, does not allow their affiliates to post affiliate links on Pinterest or any other social media site. If that’s a strategy you rely on, Wayfair might not be a good fit for you.
Your domain is the address for your website (e.g., www.affilorama.com) so this is the first thing you will need to do when setting up your site. Considering there are millions of websites on the internet, it’s possible that the domain name you want may already be taken by someone else. So make sure you have several options in mind. Be sure to read our advice on how to choose a good domain name.
Promote products relevant to your niche. Be a student of your niche. Listen to what others talk about. Note problems people have or holes that need filling. Find products that will help. Buy them. Use them. Recommend the best.
Thanks for all the information I am slowly working my way through your list of do’s and donts! ! I’ve been approached by a website that wants to develop editorial content for my blog featuring home improvement tips from their”national client” and pay me $40 a year for reviewing and publishing their content. Boy, I am just not sure how this all works? Any words for when we are approached by others to write for our blogs?
Reach out to the affiliate manager. Most programs have at least one person tasked with managing affiliates. Don’t spam, don’t whine and don’t badger them, but make a personal connection with them if you can.
The Amazon Influencer Program. Allows you to have your own landing page on the Amazon website. Here’s what mine looks like. Hand pick items you want to showcase and your affiliate links will be automatically attached. Share the URL for your landing page with others (the only Amazon Associates link allowed in emails).
Freedom & flexibility. Because the seller is doing the heavy lifting of creating, customer service, etc., affiliates have more time to focus on what they want to do, while still making money in the background.
The AffiloTheme is a great option. Completely customizable, and built specifically for affiliate marketers, you can use this WordPress theme to bypass much of the initial learning curve other affiliate marketers will experience. You can also search for themes on a site like Theme Forest.
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