What kind of commission do they offer? One-time commissions or recurring commissions? For example, many programs pay you one time for sending a customer. On the other hand, some programs like membership sites or SaaS (software as a service) programs will pay you a commission as long as the person you referred is a paying customer. Recurring commissions are great when you can find them!
SID (shopper ID) enables publisher to track where their referred actions originated so they can target and/or reward their unique shoppers. When the visitor makes a purchase or completes a lead form, that transaction is tracked and recorded by Commission Junction.
Make sure you make all your affiliate links (text or images) have the nofollow tag. Here’s how to add the nofollow tag to your links. (There are plugins that do this, but given my general aversion to plugins, I prefer to add the tag manually. It’s easy.)
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Promote products that are stepping stones to products you will create in the future. This is a bit more advanced, but is a great way to think ahead. Amy Porterfield suggests thinking about the first thing your followers will need in order to get started with what you provide. For example, I teach people how to blog, so the first thing they need to start a blog is hosting. That’s why I am an affiliate for hosting.
A publisher is an individual or company that promotes an advertiser’s product or service in exchange for earning a commission. Advertisers contractually agree to work with a publisher, then provide the publisher with creative – in the form of links, banner or text ads or even unique phone numbers – that the publisher incorporates into their website.
Keep your company’s business goal should also be top of mind. If your goal is attracting new customers, then maybe affiliates driving that type of traffic might be offered a better rate. And you may want to look at having different commission rates for different types of affiliate s- such as coupon affiliates, PPC affiliates, and super affiliates. Each of these groups has different strengths and will need to be addressed separately. You can also offer split commissions, whereby the commission is divided among multiple affiliates that participated in the process.
Audience fatigue. If multiple affiliates share the same audience, and all those affiliates are promoting the same thing at the same time, that audience can be deluged with promotions. This can be annoying for your audience. Hopefully you are not the affiliate that “breaks the camel’s back” and makes a customer check out altogether.
A way to communicate with people (like a blog, not social media). Sometimes this is called a platform. It might be a blog, a website, an email list or some other online presence where people listen to what you have to say.
Keep a promotional calendar. You probably have an editorial (or content) calendar to help keep track of the content you will create. Likewise, use a promotional calendar to keep track of affiliate offers you will promote. I prefer to use my promotional calendar first and then align my editorial calendar to it.
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It can feel overwhelming to do all the necessary work involved in setting up your site and building your reputation. But trust me, once you’ve made that first sale, all the hard work will be worth it!
Ignore the “butterflies” that are sure to fly by on a constant basis. They will just distract you from your project/campaign at hand. One completed and profitable campaign is worth so much more than 50 almost half-finished campaigns or projects.
While your site is still new, it’s a good idea to start capitalizing on someone else’s audience. Continue focusing on building your own content, but also considering writing content for a few big, high-traffic blogs that are relevant for your niche. By writing content for a bigger site, you are able to get in front of another audience and showcase your expertise on a particular topic. This will eventually lead to more traffic to your site, as well.
An automated marketing program where a Web advertiser or merchant recruits webmasters to place the merchant’s banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from sales when the customer has clicked the affiliate link to get to the merchant’s Web site Web site to perform the desired action, usually make a purchase or fill out a contact form. The most common types of affiliate programs include pay-per-click, pay-per-lead, and pay-per-sale.
A WordPress theme provides all the styling of a site that you (and your audience) see on the front end. There are thousands of themes available, so choosing one might seem daunting at start. Our advice: go with something simple and easy to customize. You can always change it later.
Creating a unique tracking ID for an Amazon link is easy. Simply log in to your Amazon affiliate dashboard, click “Account Settings” at the very top on the right, then click “Manage Tracking IDs”. From there you can make a new tracking ID so you can track which web page/campaign sold what. You can learn more about using Amazon’s Tracking IDs here.
Affiliate marketing is something I’ve been doing ever since 2009 on an architecture related website, promoting an exam software product that has since generated $200,000 in commissions over the years.
Affiliates are paid either by the vendors or the affiliate networks. I suggest you watch our introductory lessons on affiliate marketing at http://www.affilorama.com/lessons for more information on how affiliate marketing works.
PID (publisher website ID) is used to identify the publisher’s website. A CJ publisher may have multiple PIDs under one single CJ account (e.g. if you maintain multiple websites, you will have multiple PIDs).
What are the terms of the program? Is there anything I need to be aware of that would make a program not worth it for me. For example, Amazon Associates does not allow you to put your affiliate links in emails. If your main method of communication with your audience is via email, Amazon might not be a good fit for you. Wayfair, for example, does not allow their affiliates to post affiliate links on Pinterest or any other social media site. If that’s a strategy you rely on, Wayfair might not be a good fit for you.
Your audience’s trust. This cannot be overstated. Affiliate marketing is all about trust. When someone you trust recommends a product, you listen. Not so much when a stranger does. (In fact, if you’re like me, it often makes you skeptical.)
Mistake #3: Giving your friend’s product a glowing review without actually being familiar with your friend’s product. This happens a lot in the affiliate marketing (and book marketing) world unfortunately. It’s a “scratch my back and I’ll scratch yours” type of situation. By all means, give your friend a glowing review, but if you haven’t actually read their book or taken their course or tried their product, don’t talk about it as though you have. Readers deserve honest recommendations! (Here’s an example of me helping to announce the launch of my friend’s book while being clear I hadn’t read it.)
Watch them. How are other content creators in your niche utilizing advertising? What types of ads do they use? What are they promoting? What do they talk about repeatedly (if you keep seeing the same affiliate product show up again and again, there’s a good chance they’re making good money from it)? If you see a product or service they talk about that jogs your memory and you can ethically promote it too, find affiliate information by the methods described above.
When you link to another site in a blog post, Google generally assumes you’re giving that site a thumbs up if you link to it (why would you link to something you don’t like, right?). If enough people give a site a “thumb’s up” by linking to it, that webpage might rank higher in the search engine results pages (SERPs).
Honest affiliate marketing has always worked best for me, so I encourage you to do the same. I feel strongly that there’s a “right” way to approach affiliate marketing, and so I created a guide, Affiliate Marketing the Smart Way. It’s free and filled with all of my best advice on the topic.
For example, if you routinely talk about grilling meat, recommending your favorite butcher knife is probably a natural fit. If, however, you talk about landscape design, your favorite butcher knife is probably not a natural fit.
If you purchase your domain and hosting from different companies, you will need to link the two together. Don’t panic, it’s a simple process. Check out our lesson: Linking your Domain with Your Hosting.
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