Do I have legitimate experience with this product? If you don’t, pass. Being unfamiliar with a product you promote is risky for two reasons. First, if it turns out to be a dud, the trust you’ve built with your audience is damaged. Second, if your audience has questions about it, you won’t know how to answer.
I routinely turn down offers for free product or free trials by advertisers. I buy products with my own money and try them out as a paying customer. After all, if I’m part of my target audience and the advertiser can’t convince me to buy, it’s unlikely my audience will be convinced to buy either.
You don’t control the experience. Once you make a referral, you are ultimately not in control of your audience’s experience. If they have a bad experience with an advertiser, it can reflect poorly on you.
Once you’ve decided on a niche, it’s time to find out what’s out there in terms of programs and products to promote. You’ve probably already done a bit of research for this while researching your niche — now you need to dig deeper.
Win-win-win. The advertiser wins because they only pay when a purchase is made (as opposed to the shotgun approach of paying to advertise to the masses and waiting for a small percentage to actually buy). The affiliate wins because they make money while providing helpful advice. The customer wins because they get a trusted recommendation for something they might not otherwise have known about.
It comes with tons of research and website building done for you and extensive support, including the option to get detailed critiques from us to make sure every page of your site is optimized to sell.
CJ Affiliate by Conversant (formerly Commission Junction) is the leading global affiliate marketing network, specializing in pay-for-performance programs that drive results for businesses around the world. The CJ Network helps to reach and connect with millions of online consumers every day by facilitating productive partnerships between advertisers and publishers. Drive more sales and expand your reach – experience the Network Effect with CJ.
Creating blog content is a very useful and effective way of consistently building content on a site. When creating blog posts, it’s a good idea to do some keyword research to figure out what it is that your audience is interested in and searching for online. Also, be sure to research competitors, forums and social media to narrow down on topics for your blog.
That way, if you decide to write a review to promote it or send the affiliate link for the product’s sales page to your email list, etc., you will have first-hand knowledge of how it works. This will help you to decide it the product has real value pertaining to your niche. I, personally, won’t sell anything I haven’t tried myself to be sure they work as advertised. Selling just to make money with no real value is a sure way to lose customers and ultimately destroy your business. Bad reputations are hard to get rid of once you get one, especially when there’s money involved. With that being said, I hope you all have a great holiday season.
An audience. Who is your audience? “Everyone” is a bad answer. You’ve got to niche down, meaning, target a small subgroup of people. Maybe they are parents to toddlers. Maybe they are café owners. Maybe they are fly fisherman. Maybe they are nursing students.
With the emergence of search engines in the mid-1990’s, the internet ballooned into a massive e-commerce and information machine. Website owners were creating valuable content and providing tremendous benefits to their visitors, and these website owners wanted to be compensated for their hard work. Early forms of online advertising like CPM or fixed placement started seeing competition from emerging, more accountable forms of online advertising, like affiliate marketing. So, what is affiliate marketing?
Review existing content. Have you ever mentioned a product in the past that you use? Maybe you didn’t even think about it at the time, but is there an affiliate program for it? Find out (just google “product/company affiliate program” like “Target affiliate program”) and update that content with your affiliate link.
Sometimes you find out an advertiser uses an affiliate network when you are browsing the list of advertisers in your affiliate network. For example, I might be logged into ShareASale and do a search for “Merchants” (their term for advertisers) in the Home & Garden category. When I do, I see that Wayfair runs its affiliate program via ShareASale._
Some people remember the 1990’s as a tremendous period of growth for grunge music and Jim Carrey films. While this is true, most people will probably tell you the 90’s were responsible for this big, beautiful, technology called the World Wide Web (aka the internet, the web, the vast digital ocean of information at our finger tips). And with any new technology or media, companies quickly realized they had a new opportunity to market their products and services to consumers via the millions of websites they visit every day.
Perhaps you’ve seen this before. You’re in a “learn online marketing” type forum. A person publishes a post complaining that they can’t make a dime online. But in their signature line they have something along the lines of “I Made 50 Million Dollars with This” followed by their affiliate link.
Learn SEO yourself or hire a good SEO marketer to help you maximize on-page and off-page SEO opportunities for your site. If your site starts to appear in search results for terms relevant to your niche, it will be a huge boost towards building your audience (and your sales)!
Myth #3: Affiliate marketing is passive income. Affiliate marketing approaches passive income, but only once you’ve put in a great deal of work on the front end. If you take the time to build trust among your audience, there does come a point when affiliate marketing becomes almost passive.
I do not recommend using social media for your main platform. Why not social media? It’s risky because you don’t control YouTube, Facebook, Pinterest, Twitter and other social media sites — they do. And they can change the rules at any time.
Affiliates are paid either by the vendors or the affiliate networks. I suggest you watch our introductory lessons on affiliate marketing at http://www.affilorama.com/lessons for more information on how affiliate marketing works.
Many affiliate programs will often run promotions with good discounts or giveaways that might be attractive to your audience. For example, if you’re an Amazon Associate and the site have a big Holiday Sale, it would be the perfect opportunity for you to promote discounts to your website visitors. This is a great way to promote your offers while also providing good value to your audience.
Affiliate marketing is a business that requires self-motivation and focus. For many of us, these are learned skills. Once you are aware of the the mistakes that can cause a lack of profits and productivity, you will be better able to grow your business and be profitable long-term.
Myth #2: You can’t use affiliate links in Mad Mimi or MailChimp. This is not true. I’ve used Mad Mimi since 2013 and have included affiliate links in my emails almost every single week since. Note how MailChimp explains it here. You can’t be spammy, but if you’re just using affiliate links, you should be fine.
For example, when I began teaching others how to start their own blogs in 2010, it was a no-brainer to recommend the hosting company I was already using. I became an affiliate and have made thousands of dollars since.
I personally prefer to do it that way–you can create a more convincing review that’s more likely to make sales. It’s not always possible or practical, though; for example, would you break up with your significant other just to test a product for getting your ex back? 😉 In cases like that, or if the product is expensive, it’s usually best just to use the vendor’s affiliate resources instead.
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