When promoting affiliate offers, just make sure you are fully aware of all the terms and conditions attached to your affiliate program. Some programs can be strict about how they allow you to promote their products. For example, some may limit you to banner ads and links only, while others will allow you to use paid advertising, but won’t allow email marketing.
Hi, Nice article. I am not sure about the process though. I can understand, finding a niche. But, when it comes to affiliate programs I get a little lost. Would I be promoting someone else’s products? If so, no problem. I know I need to research high end products with gravity, are these products ones in certain stores, or companies, etc.?? If so, do I need to get permissions to be on an affiliate program with that company? Also, if it is products with a company, then how do I offer promotions on their products since they are not mine? Thank you, Nanette Vlahusich
This is really helpful. I’ve been blogging on and off for years but this is my first time to try and use affiliates. My husband and I were just having a pow-wow session about how to take our infant site up a notch. This is just in time.
Don’t be afraid to appeal or apply again. If you apply to a program but you don’t get accepted, see if there is an indication of when you can reapply. If you don’t see anything, email the affiliate manager and ask if you can apply again and if so, when would be the right time. Be respectful and kind in your email, not defensive.
An automated marketing program where a Web advertiser or merchant recruits webmasters to place the merchant’s banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from sales when the customer has clicked the affiliate link to get to the merchant’s Web site Web site to perform the desired action, usually make a purchase or fill out a contact form. The most common types of affiliate programs include pay-per-click, pay-per-lead, and pay-per-sale.
Take advantage of marketing tools whenever possible. Many affiliate programs offer useful resources to their affiliates aimed at helping affiliates make more sales. These range from monthly newsletters highlighting upcoming sales, tips or affiliate case studies, Facebook Groups just for affiliates, private webinars explaining marketing strategies in depth and more. Ultimate Bundles does this exceptionally well.
Know when to wait. Some affiliate programs require a certain level of traffic, subscribers, etc. If that’s the case, I say it’s better to wait to apply for that program instead of applying and hoping for the best. You risk being labelled the person who can’t follow guidelines and you might also risk not be allowed into the program when you do meet the qualifications.
CJ Affiliate by Conversant (formerly Commission Junction) is the leading global affiliate marketing network, specializing in pay-for-performance programs that drive results for businesses around the world. The CJ Network helps to reach and connect with millions of online consumers every day by facilitating productive partnerships between advertisers and publishers. Drive more sales and expand your reach – experience the Network Effect with CJ.
Be intentional about finding new products to promote. Keep a list of affiliate products to review, much like you would keep a running list of content ideas. Block out regular time in your calendar a way to hunt for new products to promote.
Promote products at various price points. Even the little products (like Amazon ebooks) add up. If there is a truly useful product on the pricier side, it can still be worth the promotion even if only a few people buy it. If you’ve used a product of exceptional quality and it’s a good investment, or if it’s a product that’s unique, specialized or one-of-a-kind, go for it.
Sometimes you find out an advertiser uses an affiliate network when you apply to an affiliate program directly. For example, if you want to become an affiliate for Genesis WordPress themes, you might go to the StudioPress website (StudioPress makes Genesis) and click the “Affiliates” link in the footer like so:
“Tools I Use” or “Things I Love” page – Many readers enjoy seeing a handy list of your favorites, plus it’s an easy and excellent way to highlight some affiliate links. Here’s mine. Refer to any posts you have written about that tool / resource or include a description of how it has helped you.
I routinely turn down offers for free product or free trials by advertisers. I buy products with my own money and try them out as a paying customer. After all, if I’m part of my target audience and the advertiser can’t convince me to buy, it’s unlikely my audience will be convinced to buy either.
You don’t necessarily have to have a huge site or lots of traffic. Consider emailing an affiliate program’s contact person (look for contact info on the site or in affiliate newsletters) if you send a lot of leads their way, rank well in the search engines for a related keyword or have a high conversion rate. Make your email compelling. Read my tips here. You just have to be a good fit and provide excellent value to the merchant. Another good resource for this is here.
However, if you are selling a niche product (with a smaller market potential – for example: commemorative and collectable plates) you may need to offer a higher commission rate to entice affiliates to join the program. You’ll have fewer affiliates but they will be highly motivated. This can result in more sales for your and ultimately more revenue.
That way, if you decide to write a review to promote it or send the affiliate link for the product’s sales page to your email list, etc., you will have first-hand knowledge of how it works. This will help you to decide it the product has real value pertaining to your niche. I, personally, won’t sell anything I haven’t tried myself to be sure they work as advertised. Selling just to make money with no real value is a sure way to lose customers and ultimately destroy your business. Bad reputations are hard to get rid of once you get one, especially when there’s money involved. With that being said, I hope you all have a great holiday season.
PID (publisher website ID) is used to identify the publisher’s website. A CJ publisher may have multiple PIDs under one single CJ account (e.g. if you maintain multiple websites, you will have multiple PIDs).
Learn SEO yourself or hire a good SEO marketer to help you maximize on-page and off-page SEO opportunities for your site. If your site starts to appear in search results for terms relevant to your niche, it will be a huge boost towards building your audience (and your sales)!
Is it necessary to have a blog website? What if I wanted to create a straight up e-commerce site selling products from major retail outlets. A website that rewards with discounts or other special promos just for buying through our affiliate site.
Organic search remains an important source of traffic for any website, so it’s important that you optimize your website for search engines as well. When creating your content, you must always do so keeping the reader in mind first, but don’t forget to follow a few basic SEO principles as well.
The CJ Network is capable of tracking and processing an enormous volume of actions and transactions. In 2011 alone, Commission Junction tracked a total of over 3 billion website visits, 175 million transactions and over $6 billion in online sales.
Review existing content. Have you ever mentioned a product in the past that you use? Maybe you didn’t even think about it at the time, but is there an affiliate program for it? Find out (just google “product/company affiliate program” like “Target affiliate program”) and update that content with your affiliate link.
Let’s face it: technology, especially the internet, can be pretty daunting to try to grasp, and with terms like malware, cursor and spam, it also seems pretty dangerous. So kudos to the guys who decided e-commerce and affiliate marketing should rely on an innocuous technology called a “cookie.”
The easiest and most common way to start building an audience for a website is via social media. Depending on your niche and industry, you can choose from Facebook, Twitter, Instagram, Pinterest and several other niche and location-specific networks. Building up an engaged and interested following on social media is a great opportunity to build relationships and once you have their trust, promote your products and services to them.
Create a blog and create tons of content related to your niche. You don’t (nor shouldnt) sell affiliate offers in every piece of content. Ideally, you want to aim for a content to promotion ration of 5:1. This is what Google is looking for. Always keep Google happy.
Focus on benefits not features. Don’t simply list the features of a product (“You’ll get this and this and this…). How will this product change their life? How has the product changed your life? What will their life look like if they use this product?
If your site is about children’s books and you promote car insurance, at best you’ll look like you don’t know what you’re doing. At worst, you’ll be branded a spammer. Once you develop a bad reputation as a spammer or an “out to make a quick buck” type of affiliate marketer, it’s incredibly difficult to go back.
If you partner with an advertiser who uses an affiliate network to run their affiliate program, your interactions will take place via the affiliate network, not with the advertiser directly. This includes applying for the program, finding your unique affiliate links, tracking your sales and getting paid.
Contact the company directly. If you use a product or service and want to recommend it but you can’t find evidence of an affiliate program, consider approaching them and asking if they are willing to set one up (maybe with your help). Highlight your audience and the value of your recommendation. Explain that an affiliate program is simply rewarding happy customers (you!) for promoting, and they don’t have to pay until a sale is made.
This is another big mistake I made when starting out — joining any and every affiliate program I came across. While I absolutely do believe in cultivating multiple streams of income when working online, there is a point where you have too much to deal with and it becomes unmanageable.
Do they have a lot of products I could promote? Note that you can become an affiliate for large companies once, and then promote any of their products. For example, you can become an affiliate with Amazon (“Amazon Associate”) once and promote any of their products.
Do I have legitimate experience with this product? If you don’t, pass. Being unfamiliar with a product you promote is risky for two reasons. First, if it turns out to be a dud, the trust you’ve built with your audience is damaged. Second, if your audience has questions about it, you won’t know how to answer.
Promote products that are stepping stones to products you will create in the future. This is a bit more advanced, but is a great way to think ahead. Amy Porterfield suggests thinking about the first thing your followers will need in order to get started with what you provide. For example, I teach people how to blog, so the first thing they need to start a blog is hosting. That’s why I am an affiliate for hosting.
Courses you’ve taken & liked. Some of mine are Affiliate Acceleration: Impactful Strategies To Increase Your Passive Income, Self Publishing 101 and Page Strategies (for building your Facebook Page).
My biggest problem is getting started , everyone I talk to says I know everything I need to know to get started but for some reason I don’t know where or how to start ?? its like I freeze and draw blanks. I don’t know if i’m scared or what it just don’t happen and I need to do this iys all I think about if I don’t get started and making money soon I will lose everything , and you would think that with that kind of motivation I would have started 6 months ago . I need serious help I will literally be in the street in 2 months!! somebody please help !!!! I don’t know if I just need to be told what to do ? i’m just stuck… Please contact me firstname.lastname@example.org
A company’s website. Think of a product or service you want to promote. Go to the website of said product. Look for a link (often in the footer) that says “Affiliates,” “Affiliate Program,” “Referral Program” or something similar. Follow the links to sign up.
Make sure you make all your affiliate links (text or images) have the nofollow tag. Here’s how to add the nofollow tag to your links. (There are plugins that do this, but given my general aversion to plugins, I prefer to add the tag manually. It’s easy.)
For example, when I began teaching others how to start their own blogs in 2010, it was a no-brainer to recommend the hosting company I was already using. I became an affiliate and have made thousands of dollars since.
Attach your affiliate link to images. In the age of sites like Instagram and Pinterest, users are accustomed to clicking images. Make sure any post images highlighting the product have your affiliate link attached. Here’s how to make an image clickable.
Promote products relevant to your niche. Be a student of your niche. Listen to what others talk about. Note problems people have or holes that need filling. Find products that will help. Buy them. Use them. Recommend the best.
Your domain is the address for your website (e.g., www.affilorama.com) so this is the first thing you will need to do when setting up your site. Considering there are millions of websites on the internet, it’s possible that the domain name you want may already be taken by someone else. So make sure you have several options in mind. Be sure to read our advice on how to choose a good domain name.
Myth #2: You can’t use affiliate links in Mad Mimi or MailChimp. This is not true. I’ve used Mad Mimi since 2013 and have included affiliate links in my emails almost every single week since. Note how MailChimp explains it here. You can’t be spammy, but if you’re just using affiliate links, you should be fine.
Ask around. In my experience, if you establish a good relationship with other content creators (and especially if you are giving more than you are taking in that relationship), over time, most are more than willing to share tips and hints about what has and has not worked for them. A mastermind group is also a great place to get ideas.
If you are building a site that has the potential for information that will never age and remain useful for your audience, you have the opportunity to create what is known as evergreen content. It’s important to carry out extensive keyword research before planning any evergreen content for a site like this, as your site could hugely benefit from the proper usage of keywords within such content.
Keep a promotional calendar. You probably have an editorial (or content) calendar to help keep track of the content you will create. Likewise, use a promotional calendar to keep track of affiliate offers you will promote. I prefer to use my promotional calendar first and then align my editorial calendar to it.
Watch them. How are other content creators in your niche utilizing advertising? What types of ads do they use? What are they promoting? What do they talk about repeatedly (if you keep seeing the same affiliate product show up again and again, there’s a good chance they’re making good money from it)? If you see a product or service they talk about that jogs your memory and you can ethically promote it too, find affiliate information by the methods described above.
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