If you purchase your domain and hosting from different companies, you will need to link the two together. Don’t panic, it’s a simple process. Check out our lesson: Linking your Domain with Your Hosting.
It will be challenging to do affiliate marketing from a mobile device. A computer connected to the internet is still the best. You can try using public library computers but they can be limiting as most are on secured networks that have limited access to the internet.
Affiliates are paid either by the vendors or the affiliate networks. I suggest you watch our introductory lessons on affiliate marketing at http://www.affilorama.com/lessons for more information on how affiliate marketing works.
1. Study the arts of inbound marketing and online sales writing. This will take some time, but it will be mostly or entirely free—there are plenty of free online resources, not to mention books at your local library. Here’s a fantastic article to start with: https://www.usability.gov/how-to-and-tools/methods/writing-for-the-web.html
Affiliate networks are good for publishers because publishers can find, sign up for and manage several affiliate programs under one umbrella (the affiliate network). Also, companies typically are monitored by the network which gives affiliates peace of mind.
Be honest. Talk about what you like and don’t like. Be fair and build trust. It will serve you well later. For examples, check out my review posts about Elite Blog Academy and Self Publishing 101. I get emails frequently from people who tell me they decided to purchase one of those courses through my affiliate link because it was the most balanced review they found.
Contact the company directly. If you use a product or service and want to recommend it but you can’t find evidence of an affiliate program, consider approaching them and asking if they are willing to set one up (maybe with your help). Highlight your audience and the value of your recommendation. Explain that an affiliate program is simply rewarding happy customers (you!) for promoting, and they don’t have to pay until a sale is made.
Ask around. In my experience, if you establish a good relationship with other content creators (and especially if you are giving more than you are taking in that relationship), over time, most are more than willing to share tips and hints about what has and has not worked for them. A mastermind group is also a great place to get ideas.
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It is all too common to be working on one thing when all of a sudden, something “shiny” comes through your inbox or is mentioned in a forum you frequent. Then off you go chasing some new idea to make money online.
Publisher / Affiliate / Affiliate Marketer / Associate / Partner – They spread the word about and promote the product or service. (In this post, I will be talking about affiliate marketing from the perspective of the Publisher.)
Be sure to check what kind of customer support you can expect from your affiliate program once you have signed up. Do your research online and if possible, speak to other sellers using the program to get their thoughts. Can you speak to someone via phone or Skype or do you have to wait 72 hours for email responses? Be clear on this because trust me, you will need support at one point or another.
“Tools I Use” or “Things I Love” page – Many readers enjoy seeing a handy list of your favorites, plus it’s an easy and excellent way to highlight some affiliate links. Here’s mine. Refer to any posts you have written about that tool / resource or include a description of how it has helped you.
The easiest way is to go through our training modules and lessons. We cover everything you need to know, from how to do the keyword research to marketing techniques to increase traffic and grow your audience. You can find those lessons here: http://www.affilorama.com/lessons
Let’s face it: technology, especially the internet, can be pretty daunting to try to grasp, and with terms like malware, cursor and spam, it also seems pretty dangerous. So kudos to the guys who decided e-commerce and affiliate marketing should rely on an innocuous technology called a “cookie.”
The topic you choose must have enough depth that you can create a lot of content for it. This is important for building an authoritative site, for search engine optimization, and most importantly, for the end user. If you don’t have enough content about a topic, you’re not going to be taken very seriously as an authority on the topic and it’s unlikely you can convince someone to make a purchase from you.
You’ll also need to factor in how your product rates compared to competitors in the same market. If you have the leading product in the space, you can probably get away with lower commissions. But if you are third or fourth in market share and trying to gain some ground, you may need higher commissions to lure affiliates to your program.
With the emergence of search engines in the mid-1990’s, the internet ballooned into a massive e-commerce and information machine. Website owners were creating valuable content and providing tremendous benefits to their visitors, and these website owners wanted to be compensated for their hard work. Early forms of online advertising like CPM or fixed placement started seeing competition from emerging, more accountable forms of online advertising, like affiliate marketing. So, what is affiliate marketing?
Will my target audience realistically spend this amount for the product? Again, your reputation is on the line here. Is the product you are thinking of promoting priced reasonably for your audience? When I was writing my ebook, I was stuck on pricing. I asked around for opinions. A number of people suggested I price my ebook at $47! Their idea was to price according to value, not size. In my mind that was crazy. My network was composed of a lot of stay-at-home bloggers, and my collective audience was comprised mostly of people without a whole lot of disposable income. There was no way anyone was going to pay $47 for my 30-page ebook.
Courses you’ve taken & liked. Some of mine are Affiliate Acceleration: Impactful Strategies To Increase Your Passive Income, Self Publishing 101 and Page Strategies (for building your Facebook Page).
If your site is about children’s books and you promote car insurance, at best you’ll look like you don’t know what you’re doing. At worst, you’ll be branded a spammer. Once you develop a bad reputation as a spammer or an “out to make a quick buck” type of affiliate marketer, it’s incredibly difficult to go back.
Don’t exhaust all the information about the product with your link. Offer enough information to your readers so they know what the link is, but I don’t recommend giving too much detail on your own site for a two reasons. First, product information, like price, often changes. If you mention the price on your site and someone clicks over and finds a different price, it’s confusing. Second, many times, the product details and features are better explained by the makers of the product. It’s best to stick to your own experience on your site.
The more affiliate programs you join, the longer the list of things to track. Affiliates handle this differently. Some keep very close tabs on everything they earn in every affiliate program. Others simply trust the payouts to arrive as they should.
Create a blog and create tons of content related to your niche. You don’t (nor shouldnt) sell affiliate offers in every piece of content. Ideally, you want to aim for a content to promotion ration of 5:1. This is what Google is looking for. Always keep Google happy.
Understand where people are at in the buying cycle and promote accordingly. Spend the most time sharing affiliate links where people are ready to buy. For example, you can share affiliate links on Pinterest, but most people are not on Pinterest to buy but to look. As such, focusing your affiliate marketing strategy on Pinterest might not be the best use of your time. Review posts, for example, might be better at tipping people over the line into buying.
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I’ll use MoneySavingExpert.com as an example again. The site has over 154,000 likes on its Facebook page and it connects with the audience by sharing links to content but also asking money-saving/budgeting related questions. The highly engaged readers then visit the website, where they read content and no doubt make purchases.
Hi, Nice article. I am not sure about the process though. I can understand, finding a niche. But, when it comes to affiliate programs I get a little lost. Would I be promoting someone else’s products? If so, no problem. I know I need to research high end products with gravity, are these products ones in certain stores, or companies, etc.?? If so, do I need to get permissions to be on an affiliate program with that company? Also, if it is products with a company, then how do I offer promotions on their products since they are not mine? Thank you, Nanette Vlahusich
A company’s website. Think of a product or service you want to promote. Go to the website of said product. Look for a link (often in the footer) that says “Affiliates,” “Affiliate Program,” “Referral Program” or something similar. Follow the links to sign up.
Tip 4: If you’re a beginner, it’s important that you realize it make take more than a few days before you start making sales. While it is possible to earn affiliate commissions with Amazon within a few days of creating a campaign, realistically you shouldn’t expect to start making sales within the first 14-30 days. It takes time for your website to carve out a space on the internet. However, if you are determined and post 1 new blog post and 1 new video each day for your first 30 days, you hold a way higher chance of earning affiliate commissions within the first 30 days.
Ask for VIP (sometimes called “tiered”) commissions. Many affiliate programs have different commission levels. Usually the standard commission level is made public, but higher commissions are offered to higher performing affiliates. Sometimes you may be bumped up to “VIP affiliate” status by the advertiser, but most times you have to ask if there’s a higher tier and how you can get there.
Ultimate Bundles. Every year a huge bundle of products are released at a significantly reduced rate. These sales can be quite lucrative for affiliates. Click the link to see if any of the upcoming bundles are in your niche.
Limited hard selling. If you partner with the right advertisers, your job is to simply refer potential customers to them. They do the hard selling. This is great for those who don’t like to sell or want to minimize dings on your reputation for being pushy or sales-y.
Mistake #2: Using the “They must not be my people” excuse to be spammy. I’m not a fan of this common tactic. Here’s how it works: people send a huge number of sales/promotional emails to their list with no warning and with no easy way to opt out. When people complain or unsubscribe, they put it on them (“Oh well, they aren’t my type of subscriber anyway…”), instead of taking responsibility for the spam (let’s call it what it is). What ever happened to “treat others the way you want to be treated”?
Are you a food blogger? What’s your favorite cookware? Create content about it. Craft blogger? What’s your favorite crafting tool? Create content about it. Photography blogger? What camera and lenses do you use? Create content about them.
I absolutely love your post about Affiliate Marketing for Beginners: How to Make Your First Affiliate Marketing Sale in 7 Steps. Over the years I have found that people put too much emphasis on “how to make more sales” versus teaching techniques as to how a beginner can make their first sale . Understanding how to make that first sale is key.
Do they have a good reputation among other affiliates? This is one reason why being involved with other affiliate marketers is valuable. If you haven’t heard of an affiliate program before, ask around.
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For example, my audience is made up of people who want to start a blog and make money online but have limited time, budget and technical know-how. I can speak to this audience because that was me when I started 14 years ago!
I can partner with the company who sells that drill as an affiliate. They’ll give me a special link to the drill tagged with my own, unique affiliate ID. Every time I use that link in a blog post and someone clicks it, my affiliate ID follows them for a time. If they buy the drill in that time, I will earn a commission.
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