Start with a blog, where your content is always available. By itself, an email list can be hard to start if there’s not a place (like your blog or website) where potential subscribers can get to know you first.
People want to hear from other people when making a decision to buy a product or not — that’s why the reviews on Amazon products are so powerful. Those reviews are genuine feedback from people who (usually) have absolutely nothing to gain if someone buys that product or not.
Don’t be afraid to offer suggestions to affiliate program managers. Be proactive in offering advice or expertise to companies you work with if you know of ways to improve their sales page etc. After all, it’s a win for you and them.
Write honest, real reviews about products. Build up trust with your audience, and remember that they rely on your opinion. Don’t just point out all the positives of a product and gloss over the negatives. An honest opinion will be valued. Add compelling images and make mention of useful features, specifications and other details.
Thanks for the tips! I think it is very easy to side track these days with so much marketing noise about Affiliate Marketing especially if there’s too much focus on selling the product instead of promoting a second opinion or solid content.
Commission rates vary widely depending on the affiliate program. Amazon Associates, for example, pays a tiny percentage of sales (just a few percent). Some affiliate programs (digital products especially) often pay close to 50%.
What is your opinion on affiliate sites like eduhire.me ? They provide random programs, but all of their programs are both via online AND offline stuff. How would one deal with that? Could you write a post on something like this?
Audience fatigue. If multiple affiliates share the same audience, and all those affiliates are promoting the same thing at the same time, that audience can be deluged with promotions. This can be annoying for your audience. Hopefully you are not the affiliate that “breaks the camel’s back” and makes a customer check out altogether.
Brilliant write up there, at least beginning bloggers can get to know more about affiliate marketing and how profitable it is. On my blog I talked about way bloggers make money and affiliate marketing was one of them. Thanks for this post once again. Jude
Will my target audience realistically buy this product? Put yourself in your audience’s shoes. What are they most likely to buy? If your blog is mainly about frugal living, your readers probably aren’t going to buy luxury products, so promoting high-end clothing might not work so well.
With the emergence of search engines in the mid-1990’s, the internet ballooned into a massive e-commerce and information machine. Website owners were creating valuable content and providing tremendous benefits to their visitors, and these website owners wanted to be compensated for their hard work. Early forms of online advertising like CPM or fixed placement started seeing competition from emerging, more accountable forms of online advertising, like affiliate marketing. So, what is affiliate marketing?
In addition, some market segments use a specific payment model. For example: the financial space generally pays affiliates a flat fee, while travel is typically based on a percentage of the total order that the affiliate sends to the merchant.
Take advantage of affiliate program freebies when available. Many affiliate programs provide free printables, guides, webinars or other lead magnets designed to get potential customers in their sales funnel. As an affiliate, you can share these freebies with your audience using your affiliate link so if they eventually make a purchase, you’ll earn a commission, but if they don’t they still get value upfront.
Mark, WordPress isn’t just for blogging. You can build a static site using WordPress and have your blog integrated so users just need to click on a tab to see your latest posts. That works better than setting up a redirect or sending them to another site or having to cobble something together yourself. There are tons of additional plug-ins for WordPress to enhance its features and capabilities.
Promote products at various price points. Even the little products (like Amazon ebooks) add up. If there is a truly useful product on the pricier side, it can still be worth the promotion even if only a few people buy it. If you’ve used a product of exceptional quality and it’s a good investment, or if it’s a product that’s unique, specialized or one-of-a-kind, go for it.
For example, the content on Super Weddings is useful whether you’re organizing a wedding today or next year. All the content on the site is created accordingly. To make things easier for the audience, it is separated into categories to make it very convenient for the reader to find what they’re looking for. This, of course, is also very good for SEO.
Before I share the strategies that I’ve used to generate over $100,000 in affiliate commissions per month at this point, there are two extremely important rules I use when promoting products that are not my own. You don’t have to use these rules in order to become an affiliate or be successful at it, but it’s what has helped me grow my affiliate income tremendously over the last couple of years:
Nothing breaks a reader’s trust more than being led to a promotion that will blow up their inbox. Put yourself in the shoes of a potential customer and see what will happen if they follow your advice.
Your audience’s trust. This cannot be overstated. Affiliate marketing is all about trust. When someone you trust recommends a product, you listen. Not so much when a stranger does. (In fact, if you’re like me, it often makes you skeptical.)
I routinely turn down offers for free product or free trials by advertisers. I buy products with my own money and try them out as a paying customer. After all, if I’m part of my target audience and the advertiser can’t convince me to buy, it’s unlikely my audience will be convinced to buy either.
It really depends on your niche and your readers. I’ve learned the most by watching others in my niche and seeing what they seem to promote frequently. For me personally (and from what I’ve heard others say), creating your own product is so much better than most affiliate marketing.
Creating a unique tracking ID for an Amazon link is easy. Simply log in to your Amazon affiliate dashboard, click “Account Settings” at the very top on the right, then click “Manage Tracking IDs”. From there you can make a new tracking ID so you can track which web page/campaign sold what. You can learn more about using Amazon’s Tracking IDs here.
Thanks for the great tips. Sometimes, I have a big image of a product at the top of a post and a smaller image elsewhere. These products perhaps are offered at more than one merchant that I have affiliate status with, so I may link one image to one merchant and the other to another merchant.
Some good tips. I fully agree that it’s all about trust and it is always good to recommend an affiliate product that you have actually used. Why risk your reputation on a product you don’t know if it’s any good or not? If people buy one dodgy product from your site, they will probably never make that mistake again. That it why my blog strongly advocates ethical affiliate marketing. It’s the best long term stragey for affiliate marketing success.
Myth #3: Affiliate marketing is passive income. Affiliate marketing approaches passive income, but only once you’ve put in a great deal of work on the front end. If you take the time to build trust among your audience, there does come a point when affiliate marketing becomes almost passive.
Do I have legitimate experience with this product? If you don’t, pass. Being unfamiliar with a product you promote is risky for two reasons. First, if it turns out to be a dud, the trust you’ve built with your audience is damaged. Second, if your audience has questions about it, you won’t know how to answer.
Amazon will not pay you unless your affiliate sales reach a threshold of $10 if you choose to be paid by direct bank deposit or Amazon gift card, or $100 if you want to be paid by check. If you fail to reach the threshold, your affiliate balance is carried over to the next month and added to the sales you make then. Amazon pays affiliate sales at net 60 days, so, for example, sales that reach the threshold at the end of January will be paid in late March.
Follow affiliate hashtags. Hashtags like #affiliate and #ad are commonly used on social media when someone is promoting an affiliate product. Follow or search those hashtags on Instagram, Twitter and Pinterest (and sometimes Facebook) to see what others are promoting.
There are many places to share affiliate links, but before you do, always check the terms and conditions for affiliate programs. Some prohibit sharing your affiliate links in certain places (the obvious example is Amazon which does not allow affiliate links in emails).
The beauty of affiliate marketing is that you don’t have to invest the time and effort to create a product to sell. You can begin selling something as an affiliate as soon as you have a platform to sell it on.
Will my target audience realistically buy this now, or at a different time? Be sensitive to sales cycles and seasons. Maybe you should avoid holidays (when people are away from their computers, like July 4 in the U.S.) or maybe you should target holidays (like the day after Thanksgiving), but know the difference. Again, know your audience. Plan your content accordingly.
However, Google doesn’t want compensated relationships and ads to influence search results. That’s why they want those pages to be tagged nofollow. A nofollow tag tells the bots to not follow that link.
Affiliate marketing is a business that requires self-motivation and focus. For many of us, these are learned skills. Once you are aware of the the mistakes that can cause a lack of profits and productivity, you will be better able to grow your business and be profitable long-term.
Finally, once your site is ready, it’s time to create content for it. The content you create must be relevant to your niche but also interesting and engaging enough to keep your audience coming back. You should also ensure the site content is search engine-friendly. More details about content creation in Step 4.
Avoid resource heavy widgets and plugins. There are a lot of tools you can use to share affiliate links on your site, such as carousel widgets or dynamic images. I don’t recommend using these as they slow your site down. Stick to your basic HTML and use your own images when you can. Speaking of images…
The bottom line is that you’ll need to be flexible, understand the motivations of different affiliate types and weigh all of these factors against your own business goals and needs. You’ll need to make a profit and you don’t want a commission structure that dilutes that.
If your domain is your address, hosting is like the actual house within which your site will live. It’s your own little slice of the internet — the place where all your website files live. Hosting is very affordable these days, so don’t unnecessarily scrimp on costs. Go with a reputable, reliable provider because your affiliate marketing business depends on it.
Use effective calls to action & hone your copywriting skills. Learn how to do them well. Read How to Create a Great Call to Action: 6 Tips for tips. Make sure you create catchy titles to draw people in. Make it personal, not sales-y. What would you be more likely to read? “Here’s What I Use to Build My Sites” or “Bluehost Hosting“?
Once you’ve decided on a niche, it’s time to find out what’s out there in terms of programs and products to promote. You’ve probably already done a bit of research for this while researching your niche — now you need to dig deeper.
While following your passion is definitely the recommended option, sometimes the possibility of making money in a profitable niche trumps passion. So, you might not necessarily know much about your niche, but if it’s likely to make you money, you can always learn more about it, right?
MY biggest struggle is knowing how to put the promotion together and having everything in place when you promote it. I would kill for a Step-by-Step hold your hand and let me show you once how to do it correctly Mapped Blueprint. I have seen lots of sales pages but when you get them from the vendor they look a lot of the times nothing like the Org sales page, have never written a sales page before and it becomes overwhelming and confusing and then totally frustrating
The CJ Network is capable of tracking and processing an enormous volume of actions and transactions. In 2011 alone, Commission Junction tracked a total of over 3 billion website visits, 175 million transactions and over $6 billion in online sales.
I would give this a hand of applause on this informative article. My only concern is I think I’d rather take number 4 and 5 next to #2 and #3 next to 5. After building a site you are to post something on it right? So by then you have to start posting valuable post already, if not how will be merchants grants you as an affiliate if they don’t see any post? Then you got that valuable information posted, it will gives you a long term good impression and when the merchant see this, good affiliate and better once would ask you to be their affiliate. It is just my thought though, what can you say about it Justin?
For example, my audience is made up of people who want to start a blog and make money online but have limited time, budget and technical know-how. I can speak to this audience because that was me when I started 14 years ago!
Your domain is the address for your website (e.g., www.affilorama.com) so this is the first thing you will need to do when setting up your site. Considering there are millions of websites on the internet, it’s possible that the domain name you want may already be taken by someone else. So make sure you have several options in mind. Be sure to read our advice on how to choose a good domain name.
You don’t want to promote things unrelated to the content your audience is used to getting from you. It’s jarring and can decrease their trust in you. And without trust, your affiliate income will dry up.
Yes, the word “marketing” is part of the phrase affiliate marketing, but for the most part, our job as an affiliate is not to sell — that is the job of the sales page our affiliate links lead the reader to.
Mistake #2: Using the “They must not be my people” excuse to be spammy. I’m not a fan of this common tactic. Here’s how it works: people send a huge number of sales/promotional emails to their list with no warning and with no easy way to opt out. When people complain or unsubscribe, they put it on them (“Oh well, they aren’t my type of subscriber anyway…”), instead of taking responsibility for the spam (let’s call it what it is). What ever happened to “treat others the way you want to be treated”?
When a user visits a publisher’s website and clicks an advertiser’s creative ad, the visitor’s browser receives the CJ tracking cookie that identifies the advertiser, the publisher, the specific creative and commission amount. This data is stored within the link information in what are called “parameters” and can include even more anonymous data used for attribution.
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